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SEM/SEO Manager

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Job Title : : SEM/SEO Manager
Location : : New York, New York
Posted on : : Sun Feb 05, 2017
Job Type : : Full-time
Experience required : : 1 year - 3 years
Job category: : SEO, SEM, PPC, Online Marketing
 Job Description
Diligent Corporation is a software-as-a-service (SaaS) company specializing in secure productivity and collaboration tools designed to streamline board meeting management, and facilitate better board communications. Diligent Boards is the world’s leading board portal solution, providing admins, executives and board members with the technology to increase board engagement, promote effective decision making, and improve corporate governance. With more than 140,000 users worldwide, supported by a dedicated 24/7/365 customer success team, Diligent has set the standard for excellence in product and service for the world’s leaders and boards.

Position Overview:

We are looking for a SEO/SEM expert to manage all search engine optimization and advertising activities.

You will be responsible for managing all SEO activities such as link building, developing a keyword and everything in between. You will also manage all SEM campaigns on platforms like Adwords and Bing to maximize ROI and growth.

Key Responsibilities:

Plan, implement, analyze and improve all SEO and SEM activities for all regions across the globe
Perform ongoing keyword discovery, expansion and optimization
Manage website analytics platforms (Google Analytics) and ensure proper usage
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Execute tests, collect and analyze data, identify trends and insights
Optimize copy and landing pages for search engine marketing
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on the website
Collaborate with content development team to map keyword targets to content development.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Required Experience/Skills:

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Experience with SEO/SEM on a global scale
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