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Search Engine Optimization ontent Writer

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Amazon Web Services
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Job Title : : Search Engine Optimization ontent Writer
Location : : Seattle, WA, Washington
Posted on : : Sat Feb 11, 2017
Job Type : : Full-time
Experience required : : 6 years - 10 years
Job category: : SEO, SEM, PPC, Online Marketing
 
 Job Description
Amazon Web Services is seeking an experienced, results-driven Search Engine Optimization content writer who will be responsible for growing traffic through the creation of quality content. The ideal candidate will be passionate about writing, efficient, detailed oriented, able to learn our products and services and write compelling technical and marketing content to drive website traffic, conversions and engagement.

Position Responsibilities:
Create compelling, high quality website content around relevant, high converting technical and marketing topics
Conduct keyword research to identify content gaps, assign keywords to pages and optimize existing pages including all copy components of a webpage (title, description, copy, alt tags etc.)
Perform in-depth research in order to understand each of AWS's product and service offerings
Keep informed on the master content calendar of product launches, events, webinars, new web pages planned, and any other content opportunities and timing to inform the SEO content optimization calendar
Write, edit, proofread and optimize copy for other digital marketing campaigns and content programs as needed including webinars, infographics, blogs, videos, events, social etc.
Ensure the timely and successful delivery according to project needs and objectives
Conduct competitive analysis using a variety of search engine research tools
Take ownership of improvements to traffic and conversions
Communicate clearly the progress of daily/weekly initiatives to internal stakeholders
Stay up-to-date with the latest trends and changes with SEO and major search engines



Basic Qualifications:
BA/BS in Marketing (with a solid understanding of SEO)
5-7+ years of technical and Marketing Content creation experience
Experience and working knowledge of Web Development, HTML, site architecture and SEO industry best practices
Working experience and deep understanding of the Cloud Computing industry

Preferred Qualifications:
Experience writing for SEO
Experience working with and managing content in multiple CMS environments including Adobe CQ
Technology savvy with knowledge of cloud computing
Proficiency in MS Excel, PowerPoint, and Word and knowledge of CSS
Experience using SEO optimization tools and knowledge of search ranking and optimization factors
Exceptional written and oral communication skills and creativity
 
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