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Online Campaign Specialist - Orlando, FL

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Job Title : : Online Campaign Specialist - Orlando, FL
Location : : Orlando, Florida
Posted on : : Wed Mar 22, 2017
Experience required : : 3 years - 6 years
Job category: : SEO, SEM, PPC, Online Marketing
 Job Description
Reporting to the Digital Operations Manager, the Campaign Specialist will also support creation of the Insertion Order and will handle submission to the CMG Digital Revenue & Operations group. The Campaign Specialist will shepherd all digital orders through every aspect of the process from order entry to fulfillment including facilitating the building of effective campaign performance reports, analyzing results and providing specific recommendations for optimizing campaigns. This role works closely with the local Digital Sales Specialist with the ultimate goal of delivering superior results to all of our advertising customers.

·Serve as liaison between the Digital Revenue & Operations group and local sales.
·Confirm availability of inventory for owned and operated digital properties, third-party networks, retargeting providers and others.
·Check IO product detail selected for accurate and correct use, work with AE to correct or realign products as needed (i.e., “Is order executable?”).
·Verify billing information on IO is accurate, complete, and matches product price breakout; work with Sales to correct as needed.
·Check IO overall for completeness, provide additional explanation/details as needed using comments box.
·Enter completed insertion orders (IOs) in workflow tool & coordinate with the CMG Digital Revenue & Operations group.
·Work with the CMG Digital Revenue & Operations group to set up custom targeting as necessary for custom placements such as sponsorship or custom content placements.
·Place rich media dates on shared calendar from IO and file corresponding requests.
·Gather creative or creative direction from AEs and/or clients.
·Submit creative requests, revisions and approvals through creative workflow tool(s) for production.
·Submit proofs to AEs and/or clients.
·Submit revisions for final production.
·Acquire approval for creative assets.
·Monitor delivery and performance of campaigns.
·Work with Digital Specialist to craft campaign optimization strategies.
·Optimize campaigns, when necessary.
·Fulfill proof of performance/appearance requests such as screenshots.
·Use Issue and Project tracking software to submit issues or other items needing resolution and track progress through to completion.
·When third party tags are used, obtain third party reporting and compare with CMG ad server to verify reporting is in line, particularly if billing on delivery.
·Perform campaign reconciliation.
·Produce post-campaign reports and analysis.
·Ensure reporting shows complete fulfillment of campaign.
·Create custom reports by compiling all available data from various systems and present it in a way that demonstrates advertiser campaign goals have been met.
·Work with AE and Central team as needed to arrange make goods or arrange credit if make good is not possible.
·Work with the CMG Digital Revenue & Operations group to troubleshoot any and all technical issues relating to digital campaigns including client/agency tags, custom placements, and so on.
·Review and reconcile bills and invoices.
·Lead projects as assigned to include new platforms, tools, and processes
·Perform preliminary creative QA (correct ad sizes, message, etc.).
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