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Social Media Specialist

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Job Title : : Social Media Specialist
Location : : Orlando, Florida
Posted on : : Wed Mar 22, 2017
Experience required : : 3 years - 6 years
Job category: : SEM, Social Media, Online Marketing
 
 Job Description
Ripley Entertainment Inc. is seeking a Social Media Associate to work with the online marketing team for the Ripley’s Believe It or Not! and Ripley’s Aquariums brands. The ideal candidate will have a passion for social media, storytelling, writing, researching everything odd, weird, and bizarre, and have a keen editorial eye.
The candidate must also have digital and social media marketing experience, specifically managing and reporting on advertising on Facebook and Twitter.

Responsibilities:
• Research stories and trending news that can be used for social media, blog, or video content
• Write blogs, scripts, and social media posts and develop a distinctive Ripley’s Believe It or Not! voice
• Engage with social audience, monitoring social conversations and proactively replying to comments and messages
• Plan and schedule a content calendar that capitalizes on trending news and aligns with marketing initiatives
• Ideate and manage social media contests
• Help grow and engage our social media audiences by delivering compelling content
• Work to integrate social media efforts into all company initiatives and manage social media advertising to generate ticket and book sales and increase visibility of branded content
• Use a variety of analytic platforms to define key metrics and report on growth, campaigns, engagement, and return on investment
 
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