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Social Media Manager - Amazon

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Job Title : : Social Media Manager - Amazon
Location : : Santa Monica, California
Posted on : : Thu Mar 23, 2017
Experience required : : 6 years - 10 years
Job category: : Social Media, Online Marketing
 Job Description
Amazon Studios Original Movies is seeking an experienced Social Media Manager to oversee strategic social media efforts as part of the marketing and distribution team. This role is focused on developing and executing innovative social media campaigns and driving a best in class customer experience and engagement. We are looking for a passionate digital strategist who has at least 7 years’ experience managing digital and social marketing strategies for entertainment brands. The role also requires excellent project management skills, an aptitude for data-analysis, a keen eye for compelling and innovative content (written and visually), and a passion for continuous testing. The team culture is fast-paced, creative, data and detail-oriented, and focused on delivering results in a deadline-driven work environment.
Amazon Studios Original Movies is the film content arm of Amazon Studios releasing 14 - 16 films per year to theaters, Home Entertainment and Prime Video. The films will be ambitious independent movies by visionary directors that require innovative materials, creative marketing campaigns and excellent communication with internal team members and filmmakers.

Responsibilities include:
· Redefine how social media is used to market entertainment content, specifically for prestige movies.
· Foster and manage relationships with contacts at social media platforms and technologies in order to create new and innovative ways to market our films.
· Work with management and agencies to create and write a social strategy brief for each project and effectively communicate the plans to partners, agencies, and stakeholders.
· Foster and build excellent working relationships with filmmakers.
· Manage budgets and timelines for all social media programs.
· Secure and manage appropriate social media agencies as needed.
· Work closely with Amazon Studios Original Movies media team to help develop paid social media strategies in support of releases.
· Seek, evaluate and socialize new social media platforms including new technology opportunities.
· Oversee the development of multiple forms of media to engage audiences that entice them to discover, consume and share with their individual networks.
· Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans.
· Develop test and learn scenarios to continue to innovate and expand opportunities.
· Interface with ancillary Amazon or IMDB social media teams to evaluate incremental or cooperative opportunities.
· Monitor, analyze and report competitive marketing campaigns.
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