The Digital Marketing Manager will champion and oversee day-to-day digital marketing operations that have a timeline for implementation anywhere from minor updates to three (3) months. S/he will be work alongside the Digital Marketing Director, developing strategies within various digital marketing channels and seeing those visions through to fruition. This includes and is not limited to: email marketing, the Westgate Resorts blog, and website sustainment. Also, working with fellow colleagues on digital advertising (banner ads, PPC), digital analytics, social media, and ad hoc marketing campaigns.
Execute digital marketing best practices through cross-channel campaigns
Add/manage website content using the company's internal CMS
Collaborating (and, at times, delegating) website additions/sustainment with the copywriter and project manager
Work with in-house creative team to ensure creative elements are cohesive throughout different digital channels
Has experience with A/B testing and ideation creation
QA (review) websites on a regular basis to ensure the most up-to-date information is communicated and campaigns utilize cohesive content
Works with other departments (Revenue Management, E-Commerce, on-property staff, etc.) to ensure the most accurate information is available on digital channels
Keep the Director and Sr. Director of Digital Marketing informed of all matters relating to website marketing
Performs other duties as appropriate.
Reporting to the Digital Sales Manager, the Digital Media Sales Representative must be comfortable working independently and able to building strong business relationships. We are seeking an assertive, confident, and capable professional with a solid background in outside business sales/development with experience in digital advertising.
Our ideal candidate will have superior communication and organizational skills with an attention to detail, excellent work ethic, and a positive, can-do attitude. As a Digital Media Sales Representative, you will be responsible for selling advertising and digital marketing solutions to strategic accounts and new customers in your assigned categories.
You will be evaluated on your ability to meet activity requirements, sales quotas and have oversight of the execution of innovative digital advertising campaigns and solutions to achieve revenue targets.
The Digital Marketing Specialist (Directories & Local Search) champion's customer relationship-building in specific areas across the enterprise by supporting the execution of effective strategies for engaging consumers through key digital channels (3rd party directories, business listing and review sites, organic search and paid support). Serving as a key liaison with Brand and Enterprise Digital Marketing (EDM) teams the Digital Marketing Specialist executes the enterprise approach and strategy around directories and local search partners, leveraging publisher relationships and ensuring maximum return for investment and measurable performance that meets/exceeds business objectives. The Digital Marketing Specialist will leverage his/her expertise within the digital ecosystem to develop guidelines that ensure positive consumer experiences with technology while maximizing return-on-investment for the organization. The Digital Marketing Specialist supports digital marketing strategies that impact both the enterprise and individual business units by collaborating with business partners, developing recommendations, and leveraging team members or 3rd party vendors to meet enterprise and brand business objectives.
The Digital Marketing Manager for Brightview Senior Living will provide a wide range of marketing support to our Brightview communities to ensure achievement of brand recognition, local market awareness, lead generation and occupancy goals. This position has responsibility for lead generation into assigned communities, as well as serving as point person to coordinate the digital marketing needs of the Marketing team.
How you will serve our residents and our community:
Consistently and genuinely demonstrates the STARS principles of Service, Teamwork, Action, Reputation and Success in all activities and interactions.
Markets the value and services of Brightview to referral sources, prospective residents and their families, service providers, and the broader community; continuously builds and refines a network of resources to help promote Brightview and drive potential residents to visit the community.
Manage direct mail and digital marketing campaigns for assigned communities, coordinating with the Regional Sales Manager and Community Sales Directors, to drive qualified leads into the communities.
Measure and report performance of all campaigns for assigned communities, both offline and online, against KPI goals
Responsibility for planning and budgetary control of all campaigns, both offline and online, for assigned communities
Devise strategies to drive online traffic to the company website.
Track conversion rates and making improvements to the website
Key contact for managing the redesign of the company website.
Brainstorm new and creative growth strategies
Collaborate with internal team to create landing pages that optimize user experience
Evaluate emerging technologies, and provide perspective on potential application to our business
Contribute to the social media strategy for the company.
Evaluate customer research, market conditions and competitor data.
Implement System to quantify Pay Per Clicks, Search Engine Optimizations and make recommendations for website strategies.
Other duties as assigned.
Do you want to be responsible for developing and leading digital marketing strategies? Are you highly creative and do you enjoy graphic design? If so, Mariner Finance has a great opportunity for you to join our Marketing team as a Digital Marketing Coordinator in our corporate office in White Marsh, MD.
Development and implementation of cohesive online marketing strategies.
Develops creative ideas and themes for brochures, posters, signs, direct mail, newsletters, social media and other advertisements that promote business development to enhance the interest and needs of current and future customers.
Creates content for a variety of marketing campaigns including but not limited to, website blog, branch material, customer communications, community events and various corporate communications like press releases.
Establishes, tracks, and maintains an inventory of marketing materials to ensure that all branches and departments receive the products needed in a timely manner.
Manages the corporate newsletter through collection and development of well-written and motivating articles suitable for company-wide distribution.
Deploys and maintains outbound communication programs to support lead generation initiatives including nurture tracks for customer and prospect segments, welcome campaigns, customer upsell and cross-sell campaigns, and re-engagement campaigns.
Executes and monitors search marketing and optimization activities.
Works closely with other departments to develop unique and creative marketing campaigns specific to their needs, in a manner consistent with and reinforcing the Mariner brand.
Generates and monitors reports in order to maximize the efficiency of marketing campaigns.
Participates in and serves as the company’s marketing expert in various assigned company projects, special events, and volunteer initiatives.
Updates and recommends suggestions for the improvement of the company website.
Additional duties and responsibilities may apply.