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Sr. Search Marketing Manager (SEM / SEO / PPC) - Austin, TX
at BigCommerce in Texas
BigCommerce, the fastest growing SaaS e-commerce platform in the world is looking for an Sr. Search Marketing Manager. With over 20,000 clients in 42 countries and 680% growth in 2010, we’re looking to reinvent what ecommerce means for our tens of thousands of clients and millions of users.
Our Sr. Search Marketing Manager is a key leadership role where you’ll work closely with our CMO to execute our marketing strategy as we look to rapidly accelerate and scale our remarkable growth as work towards our mission of becoming the no-comparison, undisputed number one SaaS e-commerce platform. This role has responsibility for executing our customer acquisition strategy, focusing heavily on search marketing (SEM), search engine optimization (SEO), while also working with display advertising, affiliate marketing, and other key direct response online acquisition channels. This key position requires a successful online marketing track record, technical expertise, and an obsession with return on investment (ROI).
Here are some of the things you’ll have an opportunity to work on:
•Create, optimize and execute our customer acquisition marketing plan, initially focusing on SEM and SEO.
•Manage customer acquisition campaigns for multiple online channels to deliver qualified leads on time and on budget
•Provide data insights and reports focusing on key marketing metrics including leads, customers, CPA, conversion rates, spend per channel etc.
•Optimize and improve existing marketing channels working with design team to implement, test and improve landing pages, split tests and multivariate campaigns
•Work to ensure that every marketing activity returns a positive ROI
•Identify and execute on untapped potential marketing channels that can drive high volumes of quality leads for low CPA
To be perfect for this role, here are the key skills and experience you’ll need:
•A previous track record of implementing incredibly successful SEM and SEO strategies for a SaaS, online consumer product or software company where your efforts drove tremendous revenue growth
•Incredibly metrics-driven - you understand and utilize industry standard marketing metrics including ROI, LTV, Churn, and Conversion Rates
•You can be very strategic but prefer to be hands on and dive deep into tactics and metrics
•You have significant experience buying, planning, tracking and optimizing online media, including:
•SEM, SEO, and Search Retargeting marketing
•Social Media & Blogs
•Experience with analytics packages (Google Analytics, Adwords, Adobe SiteCatalyst, Coremetrics, Test and Target, etc.)
•You dislike bureaucracy and politics - all you care about is getting results
Perks of the Job:
•Awesome culture with a casual work environment
•100% company paid medical, dental, life and disability insurance for employees
•Flexible Paid Time Off (employees start with 15 days and earn more with tenure)
•7 paid company holidays
•Frequent team-building events to celebrate company milestones
•A kitchen stocked full of free food & drinks
•Work with a smart, passionate team that cares about each other
•Excellent career paths
About BigCommerce:
Ranked #663 on the Inc 5,000 list of fastest growing companies for 2011, BigCommerce is the fastest-growing SaaS e-commerce platform in the world with over 20,000 clients and 680% year-on-year growth since launching in September 2009. BigCommerce has been featured in Forbes, TechCrunch, New York Times, Practical Ecommerce, Inc Magazine and Internet Retailer and has won numerous awards.
We a software company first and foremost, but we are not your typical software company. Based in Austin, TX and Sydney, Australia we offer a fun, success-driven, harmonious environment that provides outstanding growth opportunities for smart, motivated, passionate people.
Our Sr. Search Marketing Manager is a key leadership role where you’ll work closely with our CMO to execute our marketing strategy as we look to rapidly accelerate and scale our remarkable growth as work towards our mission of becoming the no-comparison, undisputed number one SaaS e-commerce platform. This role has responsibility for executing our customer acquisition strategy, focusing heavily on search marketing (SEM), search engine optimization (SEO), while also working with display advertising, affiliate marketing, and other key direct response online acquisition channels. This key position requires a successful online marketing track record, technical expertise, and an obsession with return on investment (ROI).
Here are some of the things you’ll have an opportunity to work on:
•Create, optimize and execute our customer acquisition marketing plan, initially focusing on SEM and SEO.
•Manage customer acquisition campaigns for multiple online channels to deliver qualified leads on time and on budget
•Provide data insights and reports focusing on key marketing metrics including leads, customers, CPA, conversion rates, spend per channel etc.
•Optimize and improve existing marketing channels working with design team to implement, test and improve landing pages, split tests and multivariate campaigns
•Work to ensure that every marketing activity returns a positive ROI
•Identify and execute on untapped potential marketing channels that can drive high volumes of quality leads for low CPA
To be perfect for this role, here are the key skills and experience you’ll need:
•A previous track record of implementing incredibly successful SEM and SEO strategies for a SaaS, online consumer product or software company where your efforts drove tremendous revenue growth
•Incredibly metrics-driven - you understand and utilize industry standard marketing metrics including ROI, LTV, Churn, and Conversion Rates
•You can be very strategic but prefer to be hands on and dive deep into tactics and metrics
•You have significant experience buying, planning, tracking and optimizing online media, including:
•SEM, SEO, and Search Retargeting marketing
•Social Media & Blogs
•Experience with analytics packages (Google Analytics, Adwords, Adobe SiteCatalyst, Coremetrics, Test and Target, etc.)
•You dislike bureaucracy and politics - all you care about is getting results
Perks of the Job:
•Awesome culture with a casual work environment
•100% company paid medical, dental, life and disability insurance for employees
•Flexible Paid Time Off (employees start with 15 days and earn more with tenure)
•7 paid company holidays
•Frequent team-building events to celebrate company milestones
•A kitchen stocked full of free food & drinks
•Work with a smart, passionate team that cares about each other
•Excellent career paths
About BigCommerce:
Ranked #663 on the Inc 5,000 list of fastest growing companies for 2011, BigCommerce is the fastest-growing SaaS e-commerce platform in the world with over 20,000 clients and 680% year-on-year growth since launching in September 2009. BigCommerce has been featured in Forbes, TechCrunch, New York Times, Practical Ecommerce, Inc Magazine and Internet Retailer and has won numerous awards.
We a software company first and foremost, but we are not your typical software company. Based in Austin, TX and Sydney, Australia we offer a fun, success-driven, harmonious environment that provides outstanding growth opportunities for smart, motivated, passionate people.
Published at 22-12-2011
Viewed: 346 times
Viewed: 346 times