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Associate Manager, Search Marketing (SEM) - Los Angeles, CA
at Match.com in California
Match.com is seeking an Associate Manager, Search Marketing to drive our Paid Search campaigns. This position requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The ideal candidate will possess an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.
Responsibilities:
Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met
Daily management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management, etc.
Primary point of contact and subject matter expert for paid search with both internal and external partners, for example: Google, Yahoo, & MSN
Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs
Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns
Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success
Cross departmental coordination to develop, implement and monitor new campaigns and creative units
Develop and test new campaigns to better target users and improve overall ROI
Ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics
Requirements:
Bachelor’s degree, MBA preferred
2+ years’ experience in search marketing
Deep knowledge of SEM and working knowledge of current and emerging trends and technologies
Experience working for consumer internet brands with similar conversion models highly desired
Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter
Experience with A/B and/or multivariate testing
Advanced knowledge of Excel
Strong written and verbal communication and analytical skills
Excellent time and project management skills
Creativity, teamwork and strong attention to detail
Responsibilities:
Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met
Daily management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management, etc.
Primary point of contact and subject matter expert for paid search with both internal and external partners, for example: Google, Yahoo, & MSN
Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs
Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns
Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success
Cross departmental coordination to develop, implement and monitor new campaigns and creative units
Develop and test new campaigns to better target users and improve overall ROI
Ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics
Requirements:
Bachelor’s degree, MBA preferred
2+ years’ experience in search marketing
Deep knowledge of SEM and working knowledge of current and emerging trends and technologies
Experience working for consumer internet brands with similar conversion models highly desired
Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter
Experience with A/B and/or multivariate testing
Advanced knowledge of Excel
Strong written and verbal communication and analytical skills
Excellent time and project management skills
Creativity, teamwork and strong attention to detail
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Published at 22-12-2011
Viewed: 312 times
Viewed: 312 times