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Full-time PPC Analyst - Chester

at Moneysupermarket.com in United Kingdom

Salary approx £35k + Pension, Life Assurance, Share Incentive Plan, Childcare Vouchers, Eye Care, 23 Days Holidays with 10am-4pm flexitime, Corporate Discounts, Free Parking, awesome career possibilities with the UK’s most prestigious price comparison website company – www.moneysupermarket.com


To maximise business and profitability by tracking and analysing search engine marketing campaigns for various channels on search engines; specifically Google, Overture (Yahoo), Microsoft (MSN) and Miva.


Job responsibilities;



  • Copywriting internet advertisements for new campaigns according to business strategy.

  • Placing advertisements and checking positioning regularly, ensuring placing in line with criteria and costs.

  • Maximising the profitability and return on investment across advertising campaigns.

  • Monitoring, tracking, and analysing performance of campaigns.

  • Maintaining an awareness of the commercial impact of advertising campaigns and the revenue they generate.

  • Using internet Bid Management systems to pay for placements strategically.

  • Using web-based statistical programs to analyse and report on profitability against spend and return.

  • Taking decisions based on analysis of performance and action any changes.

  • Working autonomously to identify areas of opportunity and areas for improvement.

  • Responding to ad-hoc requests for analysis of various existing and new campaigns.

  • Liaising across multiple disciplines to access and gather information; IT, Sales, Business Development, etc.

  • Communicating regularly with Management and IT departments to maintain awareness of business strategy.


In addition to the detail in this job description, employees are required to carry out such other duties as may reasonably be required from time to time, up to or at a level consistent with the responsibilities as listed above of the job and in any location with Group.


Background / Skills;



  • Search engine knowledge and use

  • Pay per click marketing experience

  • Intermediate Excel skills

  • Analytical & numerate

  • Accurate; pays attention to detail

  • Excellent communication, written and oral


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Published at 03-12-2009
Viewed: 2014 times