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SEO Consultant / Search Engine Analysts Job Description

The Search Engine Expert will be responsible for monitoring overall search engine performance for SEM campaigns at Thrillophilia Adventure Tours Pvt. Ltd. The Search Engine Analyst will implement search strategies and track the effectiveness of new and existing campaigns. The successful candidate will have strong analytic capabilities with specific knowledge of online marketing analytics. The Search Engine Analyst is expected to produce daily, weekly, monthly, and quarterly reporting; assigned analytic projects; and produce independent analysis to help search engine strategy.

Essential Functions:

Provide support and analysis for the Search Engine marketing team including:

• Monitor, track, and report on paid search metrics, including trend analysis.


• Provide support for search engine optimization recommendations.


• Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.


• Provide ad-hoc support for the Search Engine Marketing team including:


• Set up of new campaigns


• QA creative


• Assist in Keyword discovery and expansion


• Top keywords raking by category


• ROI by Campaign, Site, and Category

·         Research and analyze competitor advertising links

·         Back link strategy and implementation

·         Directory submissions and revisions

·         Internal link optimization

·         SEO technical analysis and evaluation

·         Website remediation

·         Key phrase research

·         META optimization

·         Stay up to date on the latest industry developments

·         HTML knowledge

·         Article directory submissions

·         Knowledge of SEO tools

·         Squido and hub page management

·         Social Media management

Job Qualifications:

• A degree in business, BTech, BE, marketing, communications or related subjects.


• 1+ years previous online marketing experience will be preferred.


• Self motivated, detail oriented and able to prioritize daily work efficiently.


• Exceptional communication skills. Show superior judgment and professionalism when corresponding with partners and team members.


• Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.


• Proven ability to accommodate evolving responsibilities and last minute changes.


• Able to analyze metric data and convey recommendations appropriately to supervisors.


• Proficient in MS Word, Excel and PowerPoint.

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