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Search Engine Optimization (SEO) Manager - Irvine, CA
at Experian Consumer Direct in California
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Position Details:
Experian Consumer Direct, part of Experian Group Limited, delivers online credit reports, credit scores and credit monitoring products to consumers all across the United States. Our products promote greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.
We focus on people - our employees, partners and customers. Strong relationships are an essential component of our business. We are committed to excellence, and each employee plays a key role in the success of the business. We value our partners and customers and continuously provide innovative, powerful and beneficial products to help support their success.
Our environment is dynamic, fast-paced, challenging and rewarding. As a leading source for consumer credit products, we are committed to meeting the high expectations we set for ourselves. It is our policy to ensure equal employment opportunities to all persons.
Experian Consumer Direct is a rapidly growing online financial services and consumer credit report reselling company located in Irvine, California. Our web properties include FreeCreditScore.com, FreeCreditReport.com and ProtectMyID.com. We power consumer credit related content in major search engines such as Google, Yahoo, MSN, and AOL. We are seeking a SEO Manager for our Irvine, CA location.
This role will be responsible for managing Organic Search initiatives on-site and off-site, plus reporting data our Search marketing team. Responsible for monitoring overall search engine performance for SEO campaigns.
The successful candidate will have strong technical skills, analytic capabilities, with specific knowledge of websites. We're interested in having this person improve our ranking on various search engines as well as optimize website with SEO rich content.
Responsibilities:
Work with Online Marketing Team, SEO consultants & writers, and other departments within organization to test, plan, and successfully execute SEO initiatives across several properties
Regularly review and update site content, such as meta data, page content, articles, and blogs to ensure maximum rankings for targeted keywords
Communicate & educate SEO strategy and project plan across several departments
Evangelize SEO throughout the organization
Stay up to date and educate organization on latest SEO tactics and techniques
Optimize site architecture
Work with external consultants and in-house teams to build quality external links
Manage reporting and communication of metrics within organization - using Site Catalyst and rankings tools.
Optimize links and landing pages for conversion from search engines
Define, schedule, and support projects related to keyword opportunities
Prioritize and manage internal tickets with Technology
Analyze search industry data and perform competitive analysis in Organic search space
Write, edit and schedule site content, meta data, and related tags
Requirements:
Bachelor's degree
2+ years SEO experience, Ad agency or online direct marketing background a plus
Solid knowledge of online direct response marketing and metrics, familiarity with Omniture a plus
Able to analyze metric data and convey recommendations appropriately to supervisors
Familiarity with social networking sites
Strong technical experience as it relates to SEO - web development skills and web platform experience (CMS)
Strong project management and inter-departmental coordination skills.
Persuasive & enthusiastic personality
Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Position Details:
Experian Consumer Direct, part of Experian Group Limited, delivers online credit reports, credit scores and credit monitoring products to consumers all across the United States. Our products promote greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.
We focus on people - our employees, partners and customers. Strong relationships are an essential component of our business. We are committed to excellence, and each employee plays a key role in the success of the business. We value our partners and customers and continuously provide innovative, powerful and beneficial products to help support their success.
Our environment is dynamic, fast-paced, challenging and rewarding. As a leading source for consumer credit products, we are committed to meeting the high expectations we set for ourselves. It is our policy to ensure equal employment opportunities to all persons.
Experian Consumer Direct is a rapidly growing online financial services and consumer credit report reselling company located in Irvine, California. Our web properties include FreeCreditScore.com, FreeCreditReport.com and ProtectMyID.com. We power consumer credit related content in major search engines such as Google, Yahoo, MSN, and AOL. We are seeking a SEO Manager for our Irvine, CA location.
This role will be responsible for managing Organic Search initiatives on-site and off-site, plus reporting data our Search marketing team. Responsible for monitoring overall search engine performance for SEO campaigns.
The successful candidate will have strong technical skills, analytic capabilities, with specific knowledge of websites. We're interested in having this person improve our ranking on various search engines as well as optimize website with SEO rich content.
Responsibilities:
Work with Online Marketing Team, SEO consultants & writers, and other departments within organization to test, plan, and successfully execute SEO initiatives across several properties
Regularly review and update site content, such as meta data, page content, articles, and blogs to ensure maximum rankings for targeted keywords
Communicate & educate SEO strategy and project plan across several departments
Evangelize SEO throughout the organization
Stay up to date and educate organization on latest SEO tactics and techniques
Optimize site architecture
Work with external consultants and in-house teams to build quality external links
Manage reporting and communication of metrics within organization - using Site Catalyst and rankings tools.
Optimize links and landing pages for conversion from search engines
Define, schedule, and support projects related to keyword opportunities
Prioritize and manage internal tickets with Technology
Analyze search industry data and perform competitive analysis in Organic search space
Write, edit and schedule site content, meta data, and related tags
Requirements:
Bachelor's degree
2+ years SEO experience, Ad agency or online direct marketing background a plus
Solid knowledge of online direct response marketing and metrics, familiarity with Omniture a plus
Able to analyze metric data and convey recommendations appropriately to supervisors
Familiarity with social networking sites
Strong technical experience as it relates to SEO - web development skills and web platform experience (CMS)
Strong project management and inter-departmental coordination skills.
Persuasive & enthusiastic personality
Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
Published at 28-12-2011
Viewed: 516 times
Viewed: 516 times