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Job Title           Search Marketing Account Manager

Date                 January 2010

Outline

Due to an expanding client roster, GO-optimisation.co.uk is recruiting a Search Marketing Account Manager to;

• Optimise the return on clients PPC spend


• Ensure SEO actions are completed


• Provide progress reports to clients


• Liaise with clients to understand their changing business goals


• Management of an expanding team


• Active involvement in developing new clients

Requirements

The position requires a person with a good understanding of SEO & PPC marketing and great organisational skills to manage 6 major accounts. Understanding of the travel industry and/or ecommerce experience would be an advantage.

Main Responsibilities                                             %Time

Pay Per Click Adverting Optimisation                             80

‘Natural’ Search Engine Optimisation                              10

Team management & Development                                10

1)     Pay Per Click Advertising Management                   

a)     Best practice & Competitor analysis                               

b)     Landing page Optimisation                                 

c)     Bidding tactics

d)     Budgetary Management

e)     Measurement & Reporting

f)      ROI optimisation

g)     Multi-variant testing program

h)     Keyword targeting/research for content creation (SEO & SEM)

i)      Ongoing account liaison

2)     SEO                                                                                                          

a)     Keyword targeting for linking (SEO & SEM) and content

b)    Progress Measurement & Reporting

c)     Analysis of Progress (competitor landscape)

3)     Other

a)     Attendance of industry conferences

b)     Attendance of PPC Network meetings (both UK & abroad)

c)     Management and Mentoring of team/colleagues

About GO-optimisation

The GO Optimisation team had originally been working together for four years as the marketing team of directline holidays. Early on, the team's prominent SEO and PPC successes with directline holidays group of websites attracted interest from TUI owned student travel company realgap.co.uk and travel insurance company, citybond. Providing optimised tailored services to these companies allowed greater resources and specialisation within the team. Over time the greater demand for the team's experience and skills made it a natural progression to open-up the services to others. Now, based in central Brighton and with a team who’s online marketing experience stretches back to 1999, GO Optimisation are a fast growing agency, taking on more clients and providing PPC, SEO and Digital Marketing Services focused on the business objectives.