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Analyst, Search Marketing (SEM) - Chicago, IL
at Walgreens in Illinois
Description
There’s a way…and it’s an exciting time to be part of the Walgreens eCommerce Team. In the past year, we relaunched both our eCommerce and mobile commerce sites, launched new award-winning mobile phone apps, garnered a million fans on Facebook, and introduced a 24/7 live chat service that lets online consumers communicate directly with pharmacists. eCommerce is a rapidly growing business unit within Walgreens with dual offices in Chicago and Deerfield. The culture is very entrepreneurial with many opportunities to shape the organization across multiple dimensions and drive the future of eHealth at Walgreens. This job is located downtown Chicago with occasional travel to the Deerfield eCommerce office.Job Summary
The Search Marketing Analyst actively manages and provides search marketing campaign oversight for Walgreens E-Commerce Marketing Paid Search initiatives. He/She works on a team that focuses on executing the appropriate mix of search marketing strategies/tactics to improve overall efficiency and contribution at the account and category levels. He/She works with online and offline advertising teams along with the category managers to align paid search with key company initiatives. He/She effectively uses the web and other tools to automate campaign management and scale the business in an efficient, cost-effective manner.
Job Responsibilities
* Analyzes, optimizes, and grows search engine marketing campaigns. * Drives new ideas and processes to improve performance of SEM campaigns and business drivers, including account structure, bidding, ad copy and keyword development. * Accesses data and performs detailed analysis to make quantifiable decisions about verticals * Analyzes and reports to various levels of management on the performance of SEM campaigns * Identifies and tests new marketing opportunities to drive user engagement and revenue * Collaborates on best practices, reporting systems and tools across various departments * Coordinates with the Merchandising and eCommerce teams to support promotions and growth across different verticals * Performs as an active thought-leader on SEM landscape, staying abreast of current literature, search engine trends, algorithms, and best practices. * Promotes positive working relationships within the department, the company and the vendor communityJob Requirements
Basic Qualifications & Interests
* Bachelor’s Degree and at least 1 year experience in paid search marketing * Knowledge of paid search account management and optimization * Experience analyzing search data and identifying data-driven opportunities * Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates. * Intermediate level skill in Microsoft Excel 2003 or later (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering).Preferred Qualifications
* Advanced level skill in Microsoft Excel 2003 or later (for example: using multiple sheets and workbooks, logical Operators (for example: “AND” and “OR”), creating charts, and pivot tables). * Intermediate level skill in Microsoft Office 2003 or later: Word (for example: creating and modifying text styles, numbering and sorting lists, working with sections and columns, formatting tables, and using templates and using diagrams and drawing tools), Excel (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering) and PowerPoint (for example: creating presentations, adding and removing slides, entering and formatting text, applying design templates, modifying masters, inserting graphics and objects, creating handouts). * Intermediate level skill in Microsoft PowerPoint 2003 or later (for example: creating presentations, adding and removing slides, entering and formatting text, applying design templates, modifying masters, inserting graphics and objects, creating handouts). * Experience communicating technical strategies to technical and business audiences * Google AdWords Certified * Experience working with AdCenter * Experience working with Omniture SiteCatalyst * Knowledge of UI tools and editor
Published at 30-12-2011
Viewed: 414 times
Viewed: 414 times