applicants
Search Marketing Strategist
at eLocal USA in United States of America
eLocal.com, a rapidly growing, energetic internet advertising company, is seeking a talented Search Marketing Strategist for our new Seattle office. The right candidate has a strong passion for the field with knowledge and skills to match. We’re looking for a hands-on SEM professional with a track record of success in both the paid and organic sides of search. If you have successfully executed strategies for large-scale sites and metrics-driven campaigns, then we want to hear from you.
Responsibilities
You will be working directly with the Director of Online Marketing to increase traffic and visibility to sites in the eLocal network. Job responsibilities may include, but are not limited to, keyword research, competitor analysis, analysis of analytics, content optimization, PPC account management, viral marketing, and link building. The role requires the combination of a highly analytical and creative mindset that will enable the candidate to move from the nuts and bolts of SEM to thinking of creative, scalable strategies.
Qualifications
A good candidate…
· Has 2+ years experience in a search marketing role.
· Has strong knowledge of search engine algorithms and ranking strategies. The candidate also has strong research skills and keeps up on industry news and trends.
· Has a successful track record of increasing traffic, conversions, and revenue via well-implemented SEM strategies, with an emphasis on SEO.
· Is a creative, out-of-the box thinker. The candidate is capable of generating new and creative ideas for features or campaigns, such as tools, widgets, content, etc. that will increase traffic, links, and visibility.
· Is a self-starter and an independent worker. The candidate has the initiative to take an idea from conception to execution with limited supervision.
· Is able to multi-task and pays attention to detail. The candidate is organized and able to keep track of and manage many projects at once, focusing on results and analytics.
· Should be capable of group brainstorming, providing constructive advice, and generally working well within a team.
· Has strong passion for online marketing.
A great candidate has all of the above plus…
· Has the ability to develop relationships and contacts, networking within an industry, particularly as it relates to link building and partnerships with an SEO-focus.
· Has strong communication skills, both verbal and written. The candidate’s writing skills are flexible, able to accommodate anything from writing professional emails to coming up with humorous content.
· Has a track record of bringing successful viral campaigns from conception to execution.
· Has experience with conversion rate optimization, including A/B and multivariate testing.
A perfect candidate has all of the above plus…
· Has strong quantitative skills and proficiency with Excel as it relates to metric analysis, including planning and analyzing campaign success.
· Has a successful track record of building social media presence and utilizing it for viral campaigns, traffic, and branding.
Salary and benefits: eLocal will be offering a starting salary of $40,000+ depending on experience, plus bonus , with an opportunity for growth. We also offer fully paid health and dental insurance.
To be considered for this opportunity: Please submit the following via email to jobs@elocalusa.com:
A cover letter
A resume
Descriptions/Case studies of past search marketing successes
A writing sample
About eLocal USA LLC: eLocal is an internet advertising company that owns and operates a number of different websites, including a series of national online niche directories and one of the oldest city guides on the web. We sell advertising in our top ranked directories, as well as website design and hosting services. For more information about the company and our websites, please visit:
www.elocal.com
www.elocalplumbers.com
www.elocalelectricians.com
www.elocalroofers.com
We look forward to receiving your application.
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