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eComm Coordinator - SEO - Pittsburgh, PA
at Dick's Sporting Goods in Pennsylvania
The Coordinator will drive execution of activities that increase natural search engine traffic to dickssportinggoods.com and help the website become the top result in natural search engine listings for key terms. He/she will report to and work with the SEO Senior Analyst to understand and execute the SEO strategy on the website by re-writing product descriptions for key products, re-writing editorial copy (e.g. buyer’s guides), and optimizing meta-tags, product titles, link connections, and any other aspects of the strategy that do not directly involve the collection and creation of product content. He/she will analyze some daily SEO effectiveness metrics and partner with Content Coordinators to ensure the SEO strategy is executed across all aspects of the website.
Location: Store Support Center
Report to: Project Manager, SEO
Executes strategies that increase natural traffic to dickssportinggoods.com
Works with SEO Senior Analyst to understand and execute SEO strategy for specific categories and the overall website
Re-writes product descriptions for key products and editorial copy (e.g. buyer’s guides, educational articles)
Performs on-page optimization by developing title tags, meta descriptions, etc. for homepage and category, family & product pages
Performs off-page optimization by identifying new backlink opportunities and reviewing existing links for potential modification of text or landing page
Collaborates with other members of eCommerce team to ensure effective execution of SEO strategy
Partners with Content Coordinators to ensure their on-page SEO efforts are mutually exclusive and collectively exhaustive
Experience:
1-3 years of related experience
Ability to multi-task and work independently in a fast-paced environment.
Excellent interpersonal and team building skills
Online retailing or copywriting experience
Experience working with web retailer on Search Engine Optimization and other digital marketing campaigns (e.g. SEM, CSE)
Knowledge of website taxonomy, site architecture, and related SEO best practices
Experience working with content management systems to update website pages
Strong familiarity with search engine algorithms, keyword searches, and SEO software tools
Knowledge of Internet-related technologies, new media, and current web trends including analytics and social media
Education:
Bachelor's Degree
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, e-commerce websites and catalog operations. For more information on Dick’s Sporting Goods please visit our Investor Relations page.
Location: Store Support Center
Report to: Project Manager, SEO
Executes strategies that increase natural traffic to dickssportinggoods.com
Works with SEO Senior Analyst to understand and execute SEO strategy for specific categories and the overall website
Re-writes product descriptions for key products and editorial copy (e.g. buyer’s guides, educational articles)
Performs on-page optimization by developing title tags, meta descriptions, etc. for homepage and category, family & product pages
Performs off-page optimization by identifying new backlink opportunities and reviewing existing links for potential modification of text or landing page
Collaborates with other members of eCommerce team to ensure effective execution of SEO strategy
Partners with Content Coordinators to ensure their on-page SEO efforts are mutually exclusive and collectively exhaustive
Experience:
1-3 years of related experience
Ability to multi-task and work independently in a fast-paced environment.
Excellent interpersonal and team building skills
Online retailing or copywriting experience
Experience working with web retailer on Search Engine Optimization and other digital marketing campaigns (e.g. SEM, CSE)
Knowledge of website taxonomy, site architecture, and related SEO best practices
Experience working with content management systems to update website pages
Strong familiarity with search engine algorithms, keyword searches, and SEO software tools
Knowledge of Internet-related technologies, new media, and current web trends including analytics and social media
Education:
Bachelor's Degree
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, e-commerce websites and catalog operations. For more information on Dick’s Sporting Goods please visit our Investor Relations page.
Published at 03-01-2012
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Viewed: 391 times