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SEO/PPC Executive (70% SEO / 30% PPC) – Gambling & Gaming - Central London

Location: Central London

Salary: £30-40k, £4k Bonus + Excellent Benefits

Contact: Katie Beswick kbeswick@energizerecruitment.co.uk  or   02071991804

Linkedin: http://uk.linkedin.com/in/katiebeswick          Twitter: @Katbez_SEO

My Client is a leading provider of online instant win, bingo and entertainment branded online games in the UK. They have appeared in the top 5 for Tech Track technology companies in 2006 and have appeared on the list every year since then. The company pays out in excess of £2m a day or £80m a month in winnings and processes more transactions than the London Stock Exchange. They have created a broad portfolio that appeals to a much wider audience than traditional ‘card and table’ game casino players. They now employ over 180 staff in the UK and due to growth & expansion are looking for an SEO/SEM Executive to join their highly experienced team!

RequirementsThe successful candidate will be responsible for the client’s accounts across all Major Search Engines. This is a varied role and will need great initiative and intuition. The team this role is based in is vibrant and extremely hard working. The role, as varied as it is, will be extremely public facing in the sense that around 5 million people visit the clients’ website every month.

The successful applicant must have a very strong overall interest in the internet, its users, its functionality, accessibility and possibilities for the future. As well as a passion for the internet, a good analytical approach is also a must in order to assess progression, identify positive and negative impacts of certain factors of a campaign and of course to record data and calculate CPA, Conversion, Targets etc. The successful candidate will be highly organised and be willing to go the extra mile when needed.

SEO Core Skills should include:

• Front End Development Skills (XHTML, CSS, JQuery)
  
  
  
  • You will be required at times to code templates and or make tweaks to W3C standards.
  
  
  
  


• Management of CMS sites in terms of content and markup.


• Link Building – Familiar with ethical link building and have experience in implementation of links.


• Social Media – Familiar with Social Media strategies including Social Bookmarking.

PPC Essential Skills & Experience:

• Ability to recognise, identify & adapt to the trends of a diverse market and modify campaigns to optimise acquisition


• Knowledge of basic practices and A B testing to lower CPA without affecting conversion


• Full knowledge of each search engines’ PPC Platform


• Must be competent in Excel


• A creative, bold and ‘out of the box’ approach to campaign design. The ability to identify angles of interception over our competitors is a must

WITH A COMPETATIVE BASIC SALARY AND AN EXCELLENT BENEFITS PACKAGE THIS IS AN OPPORTUNITY NOT TO BE MISSED – for further information please contact me directly for a confidential discussion!

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