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The Web & Digital Media Manager will work closely with the Marketing Director to manage the company's online brand presence. Major responsibilities include website design and management, search engine optimization, search engine marketing support, and coordination with the company's creative agency to implement digital branding initiatives. The Web & Digital Media Manager must thrive in an autonomous, fast-paced, deadline-driven environment.

Qualifications:

• 3-5 years direct experience in digital & website project management


• Proficient in PHP, HTML, CSS, JavaScript, and PhotoShop


• Previously built an array of websites


• SEO/SEM/PPC expertise


• Optimal purchase flow and e-commerce website layout experience


• Adept at setting and measuring goals through analytical and reporting tools


• Experience managing website budgets


• Ability to create and implement all website changes/updates


• Experience with the direct management of creative and technical agencies required.IT administration skills a plus


• Excellent communication skills.


• 4-year college degree required, preferably in computer science


• Specific duties include:


• Create a best of breed website for the company that delivers information on the company's electric cars, creates a social networking element and acts as the gateway and transaction hub for the sales process


• Manage, optimize and improve website design and content as necessary


• Establish and implement web analytics standardization and governance


• Identify and execute new web analytics initiatives and programs to stay in the forefront of emerging technologies and trends


• Implement campaign tracking (Banner, SEM, Email, and Direct) for lead generating and ecommerce function


• Validate metrics from data collection to reporting


• Facilitate user training sessions on web analytics tools


• Respond to/forward email inquiries from the website


• Coordinate with Marketing Director to increase online brand awareness


• Perform general IT tasks as needed including network architecture design, database, email and desktop support