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Senior Web Analyst/Web Analytics Manager – Client Side - South East

Location: South East

Salary: Up to £50,000 + Excellent Benefits

Contact: Katie Beswick kbeswick@energizerecruitment.co.uk  or   02071991804

Linkedin: http://uk.linkedin.com/in/katiebeswick          Twitter: @Katbez_SEO

The Company

With a turnover last year of around £890 million, my client is a provider of data services, information and marketing solutions across the globe. Due to continuing growth and success they are looking for an experience Senior Web Analyst to join their centralised Search Marketing & Analytics team.

The Role

With a keen eye on data integrity the right person will drive enhancements in reporting, develop KPI’s with the business and roll out our analytics strategy. The role will require working across all levels of the business and will need to support the analytical needs through the use of our analytics tools and disparate data sources. The post holder will use their strong analysis skills to provide actionable insight to key business decision-makers. 

As the Senior Web Analyst/Web Analytics Manager, you will be required to;

·         Provide monthly and ad-hoc report generation as well as pro-active development of these.

·         Develop KPI’s with the business to optimise their “critical few”.

·         Communicate and influence conversion strategies based on insights from analysis.

·         Specify and test tagging strategies to ensure all pages and content are tracked for analysis.

·         Conduct analysis of the site design, product and customer journeys to improve engagement, conversion and customer retention.

·         Investigate issues highlighted in KPI's/metrics reports in order to provide actionable insight.

·         Train business functions on use of the analytics tool.

Experience Required

·         Highly self motivated and ability to work independently.

·         Excellent interpersonal skills.  An ability to communicate effectively at all levels of the organisation is essential.

·         Ability to project manage multiple deliverables in a complex environment.

·         Analytics experience using a leading analytics product, such as Omniture, WebTrends & Coremetrics.

·         Excellent analytical skills with the ability to perform both quantitative and qualitative based data analysis.

·         Experience of customer journey analysis.

·         Implementation and analysis of multivariate testing and/or A/B testing strategies.

·         Experience of implementing and testing tagging strategies.

·         Excellent working knowledge of Excel and experience in creating reports and dashboards.

·         Degree level or equivalent.  Ideally business management with an interest in statistical mathematics.

Any previous web development experience and/or SEO & PPC knowledge will be an added bonus but is not essential.

WITH AN EXCELLENT BASIC SALARY AND BENEFITS PACKAGE THIS IS AN OPPORTUNITY NOT TO BE MISSED – for further information please contact me directly for a confidential discussion!

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