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Position Description The Search Marketing Analyst is a vital member of the TripAdvisor team responsible for bringing those thousands of people to our site every day. Located in our London office, The Search Marketing Analyst will take responsibility for gathering of actionable data from our various sources to ensure consistent and continual optimization of the campaigns, as well as the generation and dissemination of reporting to ensure that the wider team is aware of campaign performance trends.This role will focus on our sites for Portugal, Turkey, The Netherlands and Sweden, as well as any other future sites yet to launch.Responsibilities include:-Building online marketing campaigns with a primary focus on paid search marketing-Designing, implementing, and analyzing experiments to test optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements-Ad hoc analysis of data and strategies to recommend performance improvements-Daily and weekly campaign performance reporting and analysis-Working with the engineering and marketing teams to identify project areas or process enhancements to drive overall program improvements -Developing relationships with partners at major search enginesRequirements:-An interest in solving problems / genuine curiosity about how consumers make decisions -Not required, but desired: fluent in one of the following: French, Italian, German, Spanish, Portuguese, Russian, Turkish, Dutch, Swedish-1-3 years experience with search engine marketing-Quantitative thinker-Passion for using data to make decisions -Demonstrated analytic and problem-solving skills. -Skill with Excel and or Access -Background in online advertising, paid search, e-commerce, and online travel are preferred -BA or BS degree (preferred that degree be in mathematics, statistics, computer science/engineering, or other quantitative field.)-Ability to work well with many types of people In addition, the ideal candidate will possess the following:• Openness to change and new information. • Recognition of own strengths and weaknesses• Ability to collaborate with others, build trusting relationships and deliver projects on time and within budget• Excellent problem solving skills • Sense of corporate responsibility and commitment • Ability to respond appropriately to needs, feelings, and capabilities of different people• Capacity to understand and utilizes metrics relevant to role. • Ability to express facts and ideas in a clear, convincing and organized manner. • Good business acumen• Aptitude to partner with other departments and varying levels of staff and management• Ability to take direction, effectively lead projects and motivate others to achieve department/company goals