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EDUCATION:

• MBA / Masters in Statistics or Economics or Econometrics with knowledge of statistical techniques.


• Any IT certification particularly in Analytics area will be an added benefit though not mandatory.

EXPERIENCE:

• 7 to 10 years in Web analytics  (from Direct and Interactive Marketing Agencies)

• Managerial Experience – Should be experienced in managing teams applying web analytics, Best Practices for Tool Implementation, Tool selection and evaluation, Reports Configuration, Analysis Insights


• Experience in identifying KPIs for Websites, Web Marketing Campaigns and interpreting these KPIs leading to performance improvement of Websites and Web Marketing Campaigns

·         Pre-sales experience – making business presentations, new business proposals, etc. preferred.

TECHNICAL KNOWLEDGE:

·         Tools familiarity:  Working experience in Omniture Site Catalyst, Web Trends, Google Adwords, Google Analytics, etc.  Proficiency in at-least one of these suites.

PRIMARY RESPONSIBILITIES:

·         Understanding clients' business problems/issues and defining the web/data analytical approach to solve them.

·         Develop and articulate strategic recommendations & business insights based on rigorous data analytics.

·         Responsible for final report delivery (execution and quality control).

·         Client interface/management/ownership of client query resolution.

·         Business/Analytics Insight generation.

·         Support Pre-Sales department for lead generation activities.

·         Contribution to RFP/RFQ/RFI/SLA/Project costing.

·         Delivery management – Will be measured by customer feedback

OTHER RESPONSIBILITIES:

• Introducing new processes & best practices


• Develops and builds relationship with existing and new clients


• Taking leadership initiatives


• To help in recruiting new team members & people development activities


• Adhere to client’s SLA/Terms

INDUSTRY VERTICAL EXPOSURE:

·         Banking/ Financial Services/ Insurance /Telecom/Retail/CPG is preferred.

·         Knowledge in Social Media Marketing and Social Media Monitoring is an added advantage

SKILLS & ABILITIES:

• Project management capability – Experience in implementation of Tools preferred.


• Communication – Should be proficient in telephonic and email communication. Any exposure to international customers is preferred.


• Leadership – Team and peer feedback will drive the measure. This person to manage delivery effectively by delegating and measuring team outputs with key milestones.

·         Executive Presence – This person will regularly be involved in pre-sales/sales activities. So executive presence as perceived by the top management will be a key success factor.

SALARY:  Best in the industry  

LOCATION: Chennai, Tamil Nadu

APPLY TO:

Send your latest profile to Mr. Arul,  arul.rac@gmail.com, Consultant, RAC Profiles & Training.  Please mention the  Job Code (WAH01) in the subject line.