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The Search Engine Optimization (SEO) Specialist role will assist Monster’s SEO Manager, VP of Global UX, and SEO Product Manager, and with all tasks related to Monster SEO strategy. The position will require a candidate to be able to analyze large sets of data to assist in capturing more traffic from search engines. Experience with SEO principles and strategies are essential. Experience with interpreting data into actionable tasks is necessary. Experience with MS Excel and other analytic tools required. The successful candidate will possess a strong quantitative/qualitative inclination and a high level of organizational skills. SEO is part science and part art, so an ideal candidate would be someone who feels just as comfortable analyzing data in Excel as creating marketing copy for a website homepage. SEO is a discipline that should be a part of each and every marketing strategy launched – whether offline or online.

Essential Functions:

• Perform keyword research and analyze performance of various strategy approaches to impact future plans


• Provide recurring reports on SEO metrics (rankings, traffic, conversions) with the help of the SEO Web Analyst


• Work with the Employer Resource Center content team to implement keyword strategy across the site


• Work with the Product team to increase ecommerce revenue from organic search


• Work closely with Business Analytics to help identify and prioritize strategy approach


• Analyze and project the impact of various search engine optimization activities


• Stay abreast of new tools, trends, and best practices in SEO


• Monitor industry news and determine how it might affect Monster


• Research technical implementation challenges related to SEO


• Copywriting for title tags, meta description tags, link anchor text, directory listings, and page content


• Assess the content of Monster pages/sites from an SEO perspective and provide recommendations


• Perform SEO competitive analyses


• Recommend and implement internal link strategies


• Assist in creation of internal SEO educational resources

Skills Required:

• Direct SEO experience with major search engines, understanding of search engine ranking algorithms and crawlers


• Strong analytical and organizational skills and detail oriented


• Organizational & time management skills


• Willingness to support several projects at one time, and to accept reprioritization as necessary


• Self Starter


• 2+ years experience with Excel/ Word/ PowerPoint required


• 2+ years HTML experience


• Strong writing skills


• Strong desire to learn

Desired:

• Experience with ecommerce sites


• Awareness of online employment/career/job sites


• Usability or conversion enhancement knowledge


• Familiarity with Google AdWords Keywords Keyword Suggestion Tool


• Familiarity with current online trends and tools, including but not limited to:
  
  
  
  • Facebook/MySpace/Social networks
  
  
  • Twitter
  
  
  • Social Bookmarking Sites - Digg/StumbleUpon/Reddit
  
  
  • Vertical Search
  
  
  • Web 2.0 applications – widgets, games, virtual environments
  
  
  
  

• 2+ years online experience – preferably in project management


• Degree in Marketing or related field