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The role – overview: You will form part of a SEO team working closely with the Online Marketing department following an agile marketing methodology. You will be involved in the marketing and promotion of WiseStep across different channels of marketing. You will work closely with the development and testing team to ensure requirements are understood and met, and actively participate in daily/iteration meetings. The successful applicant will have a good knowledge of SEO process and techniques. Responsibilities: • Optimize all site components such as site architecture, page titles & descriptions, landing pages, meta tags, etc. • Measure and evaluate website and on-line advertising performance to determine effectiveness Strategic analysis of existing and newly launched dynamic media and news websites • Measure performance of various sections of the website and marketing promotions through rigorous quantitative analysis and evaluation • Directory submission, blog submission, forum postings, classifieds posting and press releases submissions. • Keyword Analysis and clear understanding of Social Media Marketing. • Link building, global link popularity, affiliate partnerships. • Extensive attention in the Social Media Marketing to promote website across different channels like Face book, LinkedIn, Twitter, Xing, etc to establish as a brand. • Analyze raw data, draw conclusions, and develop actionable recommendations • Write small snippets of content for promotion Specific Job Skills: Ideally you will have a technical degree Excellent verbal and written communication skills Experience in social media optimization and content writing skills is a plus Good To have: Prior online marketing experience with an online or services company