This job ad has been posted over 90 days ago...Please don't apply this job!
7
applicants
Traffic Acquisition: SEM & SEO - Newton, MA
at TripAdvisor in Massachusetts
Want to spend your summer working at a fast-paced, cutting-edge Web 2.0 company? TripAdvisor is the world’s most visited travel website and a leader in user-generated content. Every month, more than 50 Million people from around the world come to TripAdvisor to plan their trip and share their travel experiences with others. With offices in six countries, fantastic year on year growth, and over 1,000 employees, few companies can rival TripAdvisor’s tremendous brand and global presence!
On the Traffic Acquisition team, you will gain first-hand experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM are two of the fastest growing industries in the US and are a critical part of growing a successful online presence. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you immediately make meaningful contributions.
Please send all resumes to Jennifer Ramcharan at
jramcharan@tripadvisor.com
.
What You’ll Learn
SEO: You will learn how to optimize our site to improve our reach on Google, Bing, and Yahoo. You will track traffic patterns, research keywords users are searching for, and analyze Year over Year data to determine how to make our pages rank higher on Google’s Search Results Page
SEM: TripAdvisor has one of the most sophisticated proprietary SEM platforms in the industry. You will learn how to find new keywords, write custom ad copy, and optimize bids.
Travel Industry: Learn how to do a deep dive into a market and perform competitive analysis. Learn the top travel destinations for travelers from each country and how they search for travel information online. Integrate your findings to optimize our site to reflect market demand!
Other Skills: At TripAdvisor, we emphasize quantitative analysis and thorough experimentation. You will learn how to gather the preliminary data to build an experiment through SQL and how to analyze the results in Excel. We move quickly! During your internship, you will run dozens of tests, analyze results, and make decisions that have real effects on revenue and profit for the company.
Career Development: Every intern is paired with a mentor who he or she will have weekly meetings with. In these meetings you will brainstorm new ideas for tests, work on analyzing results and improve your soft skills (e.g. How to communicate through e-mails, how to present data properly, how to manage multiple work streams, etc.)
Why Work Here:
Start-up Atmosphere with a Big Name Brand: At TripAdvisor you get all the pros of being at a start-up, while enjoying the resources of a global powerhouse. TripAdvisor features a casual work atmosphere, free lunch 3 days a week, happy hours on Fridays, and a game room that includes Foosball, Halo, Rockband, Wii Tennis, etc.
We don’t Bite: We pride ourselves on being a collaborative, flat organization. Questions are always welcome and everyone is very approachable. It is our goal for you to always feel like part of the team.
We Love our Work: Don’t you want work at a company where everyone is passionate about what they do? We love what we do and we want you to love it as well.
Unique Structured 10-week program: Let’s face it. You think you are special and you want to be recognized for it. We are committed to helping you build on your exemplary academic accomplishments while teaching you the ins and outs of online marketing.
What We Seek:
Tech / web-savvy: You have a natural curiosity about web companies, new start-ups, and the travel world. Existing knowledge of SEO, SEM, SQL, and HTML is also a plus, but not a requirement. If you’ve built your own website and tried to make it rank on Google – that’s even better!
Strong Analytical & Communication Skills: You enjoy working with data and are comfortable with math. You must be very comfortable with Excel and interested in getting better. Vlookups, Pivot Tables, If Statements, etc. are part of your daily life so learn to love them!
Striving to Get Better: We expect you to be smart, hard-working, detail-oriented, organized, and motivated. You should constantly be looking for ways to improve on your skills and look for ways to add value to the team.
Academics: We are looking for juniors who are majoring in Economics, Finance, Business, Statistics, Engineering, or Math. Other majors are welcome to apply, but please emphasize your quantitative skills in your cover letter.
Physical Demands:
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment.
In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly.
Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.
Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people.
Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively.
Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
Ability to balance time to market with a solution and make the right trade-offs along the way.
Strong analytical skills: understands and utilizes metrics relevant to role.
Clear communication through expression of facts and ideas in a clear, convincing and organized manner.
Good business judgment when making decisions and always considers the relevance/impact of each decision on the business.
TripAdvisor is an Equal Opportunity Employer
On the Traffic Acquisition team, you will gain first-hand experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM are two of the fastest growing industries in the US and are a critical part of growing a successful online presence. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you immediately make meaningful contributions.
Please send all resumes to Jennifer Ramcharan at
jramcharan@tripadvisor.com
.
What You’ll Learn
SEO: You will learn how to optimize our site to improve our reach on Google, Bing, and Yahoo. You will track traffic patterns, research keywords users are searching for, and analyze Year over Year data to determine how to make our pages rank higher on Google’s Search Results Page
SEM: TripAdvisor has one of the most sophisticated proprietary SEM platforms in the industry. You will learn how to find new keywords, write custom ad copy, and optimize bids.
Travel Industry: Learn how to do a deep dive into a market and perform competitive analysis. Learn the top travel destinations for travelers from each country and how they search for travel information online. Integrate your findings to optimize our site to reflect market demand!
Other Skills: At TripAdvisor, we emphasize quantitative analysis and thorough experimentation. You will learn how to gather the preliminary data to build an experiment through SQL and how to analyze the results in Excel. We move quickly! During your internship, you will run dozens of tests, analyze results, and make decisions that have real effects on revenue and profit for the company.
Career Development: Every intern is paired with a mentor who he or she will have weekly meetings with. In these meetings you will brainstorm new ideas for tests, work on analyzing results and improve your soft skills (e.g. How to communicate through e-mails, how to present data properly, how to manage multiple work streams, etc.)
Why Work Here:
Start-up Atmosphere with a Big Name Brand: At TripAdvisor you get all the pros of being at a start-up, while enjoying the resources of a global powerhouse. TripAdvisor features a casual work atmosphere, free lunch 3 days a week, happy hours on Fridays, and a game room that includes Foosball, Halo, Rockband, Wii Tennis, etc.
We don’t Bite: We pride ourselves on being a collaborative, flat organization. Questions are always welcome and everyone is very approachable. It is our goal for you to always feel like part of the team.
We Love our Work: Don’t you want work at a company where everyone is passionate about what they do? We love what we do and we want you to love it as well.
Unique Structured 10-week program: Let’s face it. You think you are special and you want to be recognized for it. We are committed to helping you build on your exemplary academic accomplishments while teaching you the ins and outs of online marketing.
What We Seek:
Tech / web-savvy: You have a natural curiosity about web companies, new start-ups, and the travel world. Existing knowledge of SEO, SEM, SQL, and HTML is also a plus, but not a requirement. If you’ve built your own website and tried to make it rank on Google – that’s even better!
Strong Analytical & Communication Skills: You enjoy working with data and are comfortable with math. You must be very comfortable with Excel and interested in getting better. Vlookups, Pivot Tables, If Statements, etc. are part of your daily life so learn to love them!
Striving to Get Better: We expect you to be smart, hard-working, detail-oriented, organized, and motivated. You should constantly be looking for ways to improve on your skills and look for ways to add value to the team.
Academics: We are looking for juniors who are majoring in Economics, Finance, Business, Statistics, Engineering, or Math. Other majors are welcome to apply, but please emphasize your quantitative skills in your cover letter.
Physical Demands:
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment.
In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly.
Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.
Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people.
Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively.
Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
Ability to balance time to market with a solution and make the right trade-offs along the way.
Strong analytical skills: understands and utilizes metrics relevant to role.
Clear communication through expression of facts and ideas in a clear, convincing and organized manner.
Good business judgment when making decisions and always considers the relevance/impact of each decision on the business.
TripAdvisor is an Equal Opportunity Employer
Published at 10-01-2012
Viewed: 332 times
Viewed: 332 times