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The Director of Online Marketing & SEO - Delray Beach, FL
at The Sovereign Society in Florida
Description
The Director of Online Marketing & SEO will be responsible for leading division wide paid and organic search marketing efforts, and will manage a team to create and drive all of its SEO strategies. As our "voice of SEO" the new hire will make others understand (and appreciate!) how SEO is a key component of overall marketing across the entire organization. We need a brilliant SEO freak -- but we also need an accessible, plain-spoken businessperson in this role.
About Us:
The Sovereign Group, located in Delray Beach, FL, consists of three financial newsletter publishing units – The Sovereign Society, World Currency Watch and Boom and Bust. Together, we publish 14 newsletters and advisories for over 300,000 readers as well as books and special reports covering the global markets and trading stocks, commodities and currencies for the better part of three decades.
Our investment and legal editors deliver timely and actionable information about opportunities in global stocks, currencies and commodities, as well as the latest strategies to protect your assets from the greedy hands of claimants, creditors and tax collectors.
Our team of currency experts have shown thousands of readers how to create a diversified portfolio – far outside of the U.S. dollar – by taking advantage of the safest, strongest, and most profitable currencies worldwide.
Our team of economic forecasters revealed how an investor could use demographic trends to accurately predict the direction of the markets, sometimes decades in advance, well ahead of the mainstream. They’ve shown thousands of readers what’s coming next, where the immediate opportunities are, and where to park your money for the longer term.
RequirementsRESPONSIBILITIES:
• Develop and evangelize SEO strategies and plans across the organization
• Manage SEO project development from beginning to end.
• Manage SEO keyword lists and targets
• Analyze and translate quantitative and qualitative data from web analytics tools into actionable SEO and Paid Search Quarterly and Annual Plans
• Develop key measurement strategies and metrics
• Work with web analytics team to establish reports that measure SEM successes and help identify opportunities.
• Work with Web Editors to establish SEO guidelines for website design and development.
• Define SEO requirements and recommend site enhancements that will elevate search engine rankings for our keywords.
• Build strong working relationships with other employees to ensure that all SEM efforts are understood and supported across the organization.
• Serve as an internal search expert to ensure that best practices are shared and leveraged by all relevant internal groups.
• Be a subject matter expert on SEO; regularly educate employees and editors by conducting internal workshops and seminars.
REQUIRED SKILLS / EXPERIENCE:
• Excellent quantitative and analytical skills
• Strong organizational skills and attention to detail
• Strong written and oral communication skills
• Strong web analytics skills including experience with web analytics software, such as Coremetrics, Omniture, and/or Google Analytics
• Solid understanding of search engine ranking factors, algorithms and principals
• Basic web design and development knowledge (HTML, CSS, JavaScript, Flash, DNS, robots, etc.)
• 5-7 years working as a SEO Manager, Director of Online/Search Marketing, or Search Specialist or similar role
• 6+ years overall SEO and Paid Search experience
• A track record for continually improving and optimizing SEM programs Experience working with a multichannel online retailer would be ideal.
Please send your resume, cover letter and salary requirements
The Director of Online Marketing & SEO will be responsible for leading division wide paid and organic search marketing efforts, and will manage a team to create and drive all of its SEO strategies. As our "voice of SEO" the new hire will make others understand (and appreciate!) how SEO is a key component of overall marketing across the entire organization. We need a brilliant SEO freak -- but we also need an accessible, plain-spoken businessperson in this role.
About Us:
The Sovereign Group, located in Delray Beach, FL, consists of three financial newsletter publishing units – The Sovereign Society, World Currency Watch and Boom and Bust. Together, we publish 14 newsletters and advisories for over 300,000 readers as well as books and special reports covering the global markets and trading stocks, commodities and currencies for the better part of three decades.
Our investment and legal editors deliver timely and actionable information about opportunities in global stocks, currencies and commodities, as well as the latest strategies to protect your assets from the greedy hands of claimants, creditors and tax collectors.
Our team of currency experts have shown thousands of readers how to create a diversified portfolio – far outside of the U.S. dollar – by taking advantage of the safest, strongest, and most profitable currencies worldwide.
Our team of economic forecasters revealed how an investor could use demographic trends to accurately predict the direction of the markets, sometimes decades in advance, well ahead of the mainstream. They’ve shown thousands of readers what’s coming next, where the immediate opportunities are, and where to park your money for the longer term.
RequirementsRESPONSIBILITIES:
• Develop and evangelize SEO strategies and plans across the organization
• Manage SEO project development from beginning to end.
• Manage SEO keyword lists and targets
• Analyze and translate quantitative and qualitative data from web analytics tools into actionable SEO and Paid Search Quarterly and Annual Plans
• Develop key measurement strategies and metrics
• Work with web analytics team to establish reports that measure SEM successes and help identify opportunities.
• Work with Web Editors to establish SEO guidelines for website design and development.
• Define SEO requirements and recommend site enhancements that will elevate search engine rankings for our keywords.
• Build strong working relationships with other employees to ensure that all SEM efforts are understood and supported across the organization.
• Serve as an internal search expert to ensure that best practices are shared and leveraged by all relevant internal groups.
• Be a subject matter expert on SEO; regularly educate employees and editors by conducting internal workshops and seminars.
REQUIRED SKILLS / EXPERIENCE:
• Excellent quantitative and analytical skills
• Strong organizational skills and attention to detail
• Strong written and oral communication skills
• Strong web analytics skills including experience with web analytics software, such as Coremetrics, Omniture, and/or Google Analytics
• Solid understanding of search engine ranking factors, algorithms and principals
• Basic web design and development knowledge (HTML, CSS, JavaScript, Flash, DNS, robots, etc.)
• 5-7 years working as a SEO Manager, Director of Online/Search Marketing, or Search Specialist or similar role
• 6+ years overall SEO and Paid Search experience
• A track record for continually improving and optimizing SEM programs Experience working with a multichannel online retailer would be ideal.
Please send your resume, cover letter and salary requirements
Published at 10-01-2012
Viewed: 478 times
Viewed: 478 times