applicants
Search Engine Marketing Assistant
at Cory Howell in United States of America
This position will work with the marketing team at MorePro for SEO, developing and executing the search strategy and tracking results.
Full-time position in Phoenix, AZ.
No freelance or outsourcing applications please.
This will be a hands-on position responsible for creating, analyzing and optimizing online marketing initiatives to gain search engine visibility (predominantly natural/organic) and drive search traffic to MorePro Marketing client’s web sites.
Individual must be able to manage external and internal resources in order to deliver creative and cost-efficient marketing initiatives to meet business objectives. Individual will be trained to help drive online traffic for B2B and B2C transactional/ecommerce websites.
Major job functions include: Organic Search Program Management
* Monitor overall SEO program success with regards to ranking, indexed pages, back links, traffic acquisition and report to senior management
* Analyze sites for opportunities in optimizing architecture, usability, conversion and navigation results
* Perform competitive analyses to monitor weakness and opportunities and help improve natural results
* Identify editorial/keyword opportunities and assist in the content strategy and execution to acquire traffic for targeted terms/phrases
* Optimize various website components to improve visibility/rankings as well and traffic conversion
Additional duties include: Paid Search Program Management
* Work with SEM Team assisting in paid search program success through successful bidding strategies and effective keyword management on pay-per-click search engines; manage positioning to meet ROI targets
* Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance efficiency
* Monitor, test, analyze and re-test messaging leading to increased click/impression ratios
Job Requirements & Qualifications
* Completed (or pursuing) Bachelor’s Degree in Marketing or similar field is preferred.
* Ability to interact with a variety of departments and different levels of management
* Strong computer skills, including extensive knowledge of MS Excel and Word
* Organized and attention to detail is a MUST.
* Ability to work independently and as part of a team, pro-active versus reactive, ability to problem solve and to work successfully within a set process, and coordinate as needed with multiple internal clients and vendors.
* Excellent written and verbal communication skills
* Strong analytics and reporting skills
* Content writing skills a plus
MorePro offers flexible benefits and compensation packages that allow our employees to make choices that fit their individual lifestyles. Some of our benefits include:
* Competitive Salary
* Medical Insurance
* Sick Pay Vacation and 9 paid holidays
* Business casual dress code
* Limited Flex-Scheduling
* On Light Rail Line
* Compensation: DOE
* Principals only. Recruiters, please don’t contact this job poster.
* Please do not contact job poster about other services, products or commercial interests.
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