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SEO Manager - Rodale
at Rodale in New York
The Audience Development group is responsible for developing and growing content engagement for Rodale’s websites which include menshealth.com, womenshealthmag.com, prevention.com, runnersworld.com and other websites.
The SEO Manager will play a key role in growing audience through SEO. He/she will work closely with Editors, Audience Development, Technology and other members of the larger team and will report to the Director of Audience Development.
Principal duties and responsibilities: - Provide on-page SEO recommendations pertaining to both technical and performance aspects (meta title, URL structure, internal linking, content opportunities, etc). - Carry out keyword research/analysis - Work with editorial staff on optimization efforts for articles/content, including areas of opportunity - Create, execute, and track innovative and effective external linking strategies for all sites based on keyword performance/opportunity - Conceptualize and execute internal site and cross network linking strategies, including tracking/reporting - Analyze various analytics reports to look for any issues as well as areas of opportunity and growth - Take part in meetings with editorial and tech teams for new projects, site/section redesigns, etc - Take part in SEO training for various departments throughout the year - Stay abreast of new tools, trends, and best practices in the search industry
The requirements:
- 3-5 years of recent hands-on search engine optimization experience - Excellent communication skills; verbal and written - Strong analytical skills - Must be able to collaborate and foster positive relationships with colleagues - Extremely detail oriented and thrives in a fast-paced deadline oriented environment - Must have a passion to stay current on SEO and study/understand/implement the latest ethical techniques - Experience working with CMS - Analytics (Coremetrics preferred)
We are proud to be an EEO/AA employer M/F/D/V.
The SEO Manager will play a key role in growing audience through SEO. He/she will work closely with Editors, Audience Development, Technology and other members of the larger team and will report to the Director of Audience Development.
Principal duties and responsibilities: - Provide on-page SEO recommendations pertaining to both technical and performance aspects (meta title, URL structure, internal linking, content opportunities, etc). - Carry out keyword research/analysis - Work with editorial staff on optimization efforts for articles/content, including areas of opportunity - Create, execute, and track innovative and effective external linking strategies for all sites based on keyword performance/opportunity - Conceptualize and execute internal site and cross network linking strategies, including tracking/reporting - Analyze various analytics reports to look for any issues as well as areas of opportunity and growth - Take part in meetings with editorial and tech teams for new projects, site/section redesigns, etc - Take part in SEO training for various departments throughout the year - Stay abreast of new tools, trends, and best practices in the search industry
The requirements:
- 3-5 years of recent hands-on search engine optimization experience - Excellent communication skills; verbal and written - Strong analytical skills - Must be able to collaborate and foster positive relationships with colleagues - Extremely detail oriented and thrives in a fast-paced deadline oriented environment - Must have a passion to stay current on SEO and study/understand/implement the latest ethical techniques - Experience working with CMS - Analytics (Coremetrics preferred)
We are proud to be an EEO/AA employer M/F/D/V.
Published at 12-01-2012
Viewed: 368 times
Viewed: 368 times