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Search Marketing Lead (SEM/SEO) - San Francisco, CA
at ModCloth in California
We are seeking a Sr. Manager to lead our SEM and SEO efforts. We’re looking for someone who can own, develop, manage and grow our Paid Search and SEO programs and make it best-in-class in the online, retail apparel industry. The right candidate will have a strong analytical background, a passion for online marketing and ability to execute flawlessly on ideas and concepts in a fast-paced, startup environment. This position presents a great opportunity to work on both strategic, long-term plans, as well as manage the tactical, day-to-day elements of a growing marketing program. This position will manage 2-3 highly talented, junior search specialists.
Job Responsibilities:
•Develop and implement Paid Search and SEO strategies and plans for ModCloth
•Develop, own and manage ModCloth’s SEO roadmap and collaborate with internal teams to improve our SEO rankings through technical website enhancements, linking strategies, copy /metadata optimization and internal process improvement
•Managing to paid search goals such as spend, traffic, conversion and CPA across search engines
•Develop dashboards for search programs in collaboration with the analytics team, drive competitive search analysis and report on channel performance at ad group, campaign and keyword level
•Manage and optimize search efforts related to shopping engines
•Leading multivariate creative testing to optimize landing pages and develop new customer experiences for search programs
•Manage 3rd party vendors such a Marin Software, Google ad team etc., effectively to get the most value out of these relationship for ModCloth
•Lead, mentor and manage a small but highly motivated, talented team search team
•Develop reporting and presentations for executive management on program plans and performance
Requirements:
•4+ years of SEO and paid search marketing experience
•Strong understanding of key SEM/SEO concepts, interfaces and tools
•Experience with third-party bid management and analytics software
•Proficiency in Google AdWords (certification required)
•Experience in driving competitive site analysis, keyword density analysis, optimization of site content and ad-copy generation
•Data-driven mindset is a must. Demonstrated prowess in analyzing and interpreting complex data including using advanced Excel (e.g., pivot tables, complex formulas, statistical analysis)
•Exceptional planning and project management skills
•Exceptional attention to detail and ability to effectively multi-task and work with in tight deadlines
•Strong interpersonal skills, including extremely strong written and verbal communication skills
•Experience in managing/directing teams preferred
Job Responsibilities:
•Develop and implement Paid Search and SEO strategies and plans for ModCloth
•Develop, own and manage ModCloth’s SEO roadmap and collaborate with internal teams to improve our SEO rankings through technical website enhancements, linking strategies, copy /metadata optimization and internal process improvement
•Managing to paid search goals such as spend, traffic, conversion and CPA across search engines
•Develop dashboards for search programs in collaboration with the analytics team, drive competitive search analysis and report on channel performance at ad group, campaign and keyword level
•Manage and optimize search efforts related to shopping engines
•Leading multivariate creative testing to optimize landing pages and develop new customer experiences for search programs
•Manage 3rd party vendors such a Marin Software, Google ad team etc., effectively to get the most value out of these relationship for ModCloth
•Lead, mentor and manage a small but highly motivated, talented team search team
•Develop reporting and presentations for executive management on program plans and performance
Requirements:
•4+ years of SEO and paid search marketing experience
•Strong understanding of key SEM/SEO concepts, interfaces and tools
•Experience with third-party bid management and analytics software
•Proficiency in Google AdWords (certification required)
•Experience in driving competitive site analysis, keyword density analysis, optimization of site content and ad-copy generation
•Data-driven mindset is a must. Demonstrated prowess in analyzing and interpreting complex data including using advanced Excel (e.g., pivot tables, complex formulas, statistical analysis)
•Exceptional planning and project management skills
•Exceptional attention to detail and ability to effectively multi-task and work with in tight deadlines
•Strong interpersonal skills, including extremely strong written and verbal communication skills
•Experience in managing/directing teams preferred
Recent jobs at ModCloth
|
Search Marketing Lead - San Francisco, CA at ModCloth in California |
 25-01-2012 |
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Search Marketing Lead (SEM/SEO) - San Francisco, CA at ModCloth in California |
24-01-2012 |
View all jobs at ModCloth
Published at 12-01-2012
Viewed: 352 times
Viewed: 352 times