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Search Engine Optimization (SEO) Manager - Phoenix, AZ
at Capital Processing Network in Arizona
Search Engine Optimization (SEO) Manager - eCommerce
Where there's a will, there's a way…and it's an exciting time to be part of the Capital Processing Network eCommerce Team.
In the past year, we relaunched both our eCommerce and Internal reporting websites, launched a new Facebook and twitter pages, and are now working on a 24/7 live chat service that lets online consumers communicate directly with CPN employees.
eCommerce is a rapidly growing business unit within Capital Processing Network. The culture is very entrepreneurial with many opportunities to shape the organization across multiple dimensions and drive future opportunities at CPN.
The eCommerce Team will report directly to the CEO and also collaborate with our Inside Sales and Marketing departments.
With new site features, functions and capabilities, the role of the SEO manager is becoming increasingly important within the overall business objectives in our organization. We want to be one of the top national leaders in offering payment processing to small and medium business through the web.
This job is located north Phoenix in CityNorth next to Desert Ridge mall.
Job Summary:
The Search Engine Optimization (SEO) Manager is responsible for implementing and executing Search Engine Optimization plans and strategies as part of the Marketing team. The SEO Manager builds, measures and analyzes an optimization strategy on a daily basis. The SEO Manager will develop and execute the strategies to drive the channel to achieve performance based goals.
Job Responsibilities:
•Develops and executes plans for achieving and measuring Search Engine Optimization success, including determining key metrics and processes for measurement, and optimization.
•Conceptualizes and executes internal site and cross network linking strategies, including tracking/reporting. Provides s SEO recommendations pertaining to both technical and performance aspects.
•Contributes to definition and implementation of SEO strategies and tactics, such as keyword research & development; Linking development & optimization; Content optimization etc.
•Provides regular updates and reports on SEO performance, including but not limited to rationale, recommendations, and projected results to CEO and executive team
•Communicates and collaborates various team, including but not limited marketing and IT.
•Stays abreast of current SEO / industry trends.
•Evangelize and promote SEO internally.
Job Requirements
Job Requirements
Basic Qualifications:
•Bachelor's degree and at least 3 years SEO experience OR a High School Diploma / GED and at least 6 years SEO experience
•Ability to prove previous success in prior employment and/or on contract projects
•Knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
•Experience delivering Search Engine Optimization results for global brands and/or a large-scale ecommerce site
•Knowledge of SEO tools, such as browser plugins, IIS SEO Toolkit, etc.
•Intermediate level skill in Microsoft Excel 2003 or later (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering).
•Knowledge of industry SEO tools, data sources, reports and news
•Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
•Experience with local search optimization
Preferred Qualifications:
•Preferable experience with national and local search optimization
•Preferable experience with B2B marketing and knowledge
•Preferable knowledge of Omniture, Brightedge, Keyword Research Tools (Keyword Discovery, Google Keyword Estimator Tool, etc)
•Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels
•Experience with Video SEO
Published at 12-01-2012
Viewed: 528 times
Viewed: 528 times