applicants
PPC Analyst
at Angie's List in United States of America
Angie’s List is looking for a PPC Analyst with a minimum of 5 years of online experience, B2C experience required, subscription-based product experience a big plus.
Must have experience directly managing Pay Per Click campaigns including bidding and daily campaign management. Experience with Google PPC required; Yahoo, MSN, YouTube and others preferred.
Paid Search budget is on track to double in 2011. Candidate must possess an analytical mindset with strong quantitative and online marketing skills to leverage an efficient spend and identify new search opportunities. Experience with Excel a must.
Daily Responsibilities
· Manage paid search campaigns across multiple engines to ensure the company’s specific goals are met.
· Keyword generation, testing, bid management, landing page optimization, budget management etc.
· Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid search program.
· Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
· Generate and disseminate campaign performance reports to wider team.
· Manage relationship with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
Ideal candidate will be comfortable working in a dynamic environment and be able to make decisions independently. Additional experience with Natural Search, Social Media and Affiliate Program Management preferred, but not required.
We are an Indianapolis-based company located downtown, offering excellent benefits including health, life and dental insurance, holiday pay, 401(k), free parking, as well as many of the fun, intangible benefits of working in a progressive work environment. Please mail or email (as an attachment) resumes to: Angie’s List, 1030 E. Washington Street, Indianapolis, IN 46202, email: jobs@angieslist.com.
About Angie’s List
Angie’s List is a national ratings & reviews service that helps consumers find the best local contractors, doctors and service companies. Angie's List members submit more than 40,000 new reviews every month on their real-life experiences to help other members make smarter hiring decisions. Please visit our website at www.angieslist.com.
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