applicants
SEO Specialist
at Hachette Filipacchi Media in
Hachette Filipacchi Media (HFM U.S. ) is a leader in producing media in five sectors: automotive, fashion, shelter, women and health, and enthusiasts. Our editorial content inspires enthusiasts’ passion and help buyers make intelligent purchase decisions. HFM Digital receives more than 10 million people visiting its websites such as: CarandDriver.com, Road&Track.com, ELLE.com, WomansDay.com, and others for our expert advice and specialized content.
The ideal SEO specialist will be responsible for accelerating natural search rankings and increase organic traffic to core HFM websites. This candidate will take an active role with on-site enhancements and off-site link building initiatives that are core to achieving our traffic growth goals. This position reports to the Senior SEO Manager.
Key Responsibilities:
· Work cross functionally with Management, Content, Marketing, and Product Development.
· Conceptualize and execute link building campaigns.
· Direct implementation of SEO best practices with internal technical team.
· Launch, monitor, and track the performance of all SEO campaigns via Omniture.
· Provide detailed analysis from visitors’ arrival on site, web tools, and content that are most effective in driving traffic.
· Stay abreast of new tools, trends, and best practices in the search industry.
Job Requirement:
· More than 2 years of SEO experience.
· Experience in developing, implementing, and modifying SEO operations.
· Ability to perform in-depth analysis using Omniture and other tools to identify opportunities for improvement.
· Strong analytical skills
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