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iCrossing UK is a digital marketing agency that specialises in search and social media. We design & build search and social media strategies for some of the world’s biggest brands, including The Coca-Cola Company, Toyota, Virgin, Bank of America, and TK MAXX. iCrossing UK is part of iCrossing, one of the world’s largest, digital marketing agencies, which employs 550 staff in 11 offices around the globe, including 100 staff based at UK offices in London and Brighton. iCrossing has won numerous accolades, including the number one-ranked agency for both paid and natural search in Forrester Research’s 2009 Wave report of US search marketing agencies, OMMA’s Search Agency of the Year, Best Use of Search at the Revolution Awards and a finalist for Revolution’s Agency of the Year award. We are also the only agency with two Forrester social-media case studies to its name. iCrossing is a unit of Hearst Corporation, one of the world's largest diversified media companies.

Do you love innovative digital marketing environments? Would you like to help some of the world’s biggest companies bring their brands to life in search and social media spaces including Google, Yahoo! MySpace and del.icio.us, in a fast-paced, award-winning agency? You will undertake all technical aspects of a search engine optimisation (SEO) campaign to maximise search engine visibility for a wide portfolio of blue-chip clients. While this is primarily a technical role requiring a high level of technical ability, such as understanding content management systems and web build experience, you will be an integral part of a professional marketing team; communicating bespoke SEO strategies and solutions to both internal departments and external clients. You will be responsible for carrying out a wide range of SEO tactics, such as technical optimisation, link development and SEO copywriting. Regular support will be offered to internal departments and clients on fast developing ideas and research that has been investigated to meet client’s objectives and outperform your client’s competitors. You will monitor, track and report on search metrics to determine market trends and customer search behaviour, both on a client’s website and through the search engines, resulting in an in-depth understanding of the client’s industry and target customer that can be fed back to copywriters, webmasters, or paid search departments to maximise the client’s campaign results. Your regular day-to-day tasks will include pre-ordained deliverables to the clients, ad-hoc support, such as setting up new campaigns, reactions to changes in the search landscape and technical problems within the client’s websites. You will also have the pleasure to work with some of the greatest minds in online marketing to create and share strategies and tactics on how paid search, social media services, web development and usability can work together to deliver an integrated campaign across all forms of online media. You will report to your Natural Search Manager, but will work closely with a set of Account Managers to deliver the results of your campaigns at regular intervals. Scope of Natural Search Analyst Role Provide technical consultancy to clients on all aspects of SEO including: / Keyword research using a suite of tools / Comprehensively research and analyse competitor sites and search results page / Produce and implement back link strategies through email, telephone and face-to-face discussions with 3rd party web site owners / Production of technical change requests for a variety of site changes including: / Internal link optimisation  / SEO technical analysis and evaluation / Website architecture problems / HTML and CMS optimisation Analyse the number of visitors to a website and their activity on the site using web analytics software Analyse campaign performance and report back with insightful recommendations Understand issues surrounding user experience, accessibility and information architecture Keep up to date with the latest industry developments

Skills Range:

PERSON SPECIFICATION Part of what makes iCrossing successful is the highly motivated people who work here, and their enthusiasm for online marketing. We recruit individuals who possess honesty and integrity, and who display great initiative with a desire to be different through creativity and analytical approach to problem solving - a person that places the client at the centre of everything they do, and someone who inspires colleagues through their adaptable approach with lateral thinking complimenting their motivated and positive attitude to online marketing. You’ll have passion for your job that will be reflected in the work you deliver and regular deadlines that you meet. KEY SKILLS You will possess: / A keen interest in online and web marketing / A good knowledge of business, including your clients markets and audience / An understanding of what differentiates Strategy from Tactics / Understanding of how search engines and websites work / Analytical, logic and mathematical skills / Great interpersonal and communication skills / Ability to prioritise conflicting workloads and consistently hit targets / A positive attitude to dealing with people / Ability to work independently and as part of the project team to strict deadlines / Capability to work hands-on to solve problems, with ability to generate ideas and solutions / Strong listening and questioning skills / Ability to keep and maintain confidential information, client information and internal products QUALIFICATIONS, EXPERIENCE AND SKILLS / A degree (or equivalent qualification) in computing, business, marketing, communications or related subjects. / Proven online marketing experience. 1 years agency experience required / Demonstrable experience of working within a web development environment / Website Build – HTML, XML, Javascript, RSS, W3C. / Web Administration- server maintenance, knowledge of analytics packages and internet protocols / Proficient in Microsoft programs including Outlook, Word, Excel, and PowerPoint. / Knowledge of Microsoft CRM software a plus / Appreciation of Content management Systems (CMS) and dynamic URLs / Understanding of Internet programming languages such as PHP and ASP. / Good communication skills - show superior judgement and professionalism when corresponding with colleagues and clients. / Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment. / Proven ability to accommodate evolving responsibilities and last minute changes.