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Online Ad Operations Manager (Ad Ops)

Job Summary:           

The Online Ad Operations Manager is an expert in the implementation of ad ops and a dynamic leader of Search personnel. The Manager is focused on the fulfillment of company objectives related to paid search and display products and can ascertain and manage scalability for an expanding account base. The Manager is responsible for effectively and efficiently overseeing the daily activities of Search personnel, specifically in terms of performance and customer focus. The Manager initiates and participates in collaborative methods with relevant department leaders to develop recommendations and respond to problems that impact results and reputation on both a campaign level as well as on a more global level.  The Manager contributes to product research and development to identify opportunities for modifications to or expansion of offerings based on competitive research, industry data and trends, key performance metrics of current campaigns, and the like. 

Essential Functions:

Operational:

1. Manage all employees on the PPC & Display teams, including overall responsibility for recruitment, hiring, training, evaluation, and compensation; hold staff accountable for the work day, work load, job implementation/execution and professional conduct.


2. Lead the implementation of ad ops projects to ensure uniformity and best practices are adopted and facilitate the scalability of search-related products and services.


3. Recognize the training and resource needs of individuals and the department and coordinate opportunities to expand knowledge and practice of products and skills that balance efficiency with quality.


4. Identify and implement process improvements necessary for interdepartmental workflow.


5. Mediate escalated issues involving internal and external customers and ensure team members demonstrate a commitment to providing exceptional customer service.


6. Build and maintain a positive department atmosphere by modeling a commitment to working smartly, performing responsibilities with consistency, achieving tangible results, and conducting interactions with integrity.

Strategic:

1. Actively contribute to sustainability of Dealer.com’s position as a thought leader on automotive paid search and display advertising and advise a cross functional team of Product managers, Marketing & Sales professionals, and Developers on strategies to enhance managed services, products, and tools.


2. Define appropriate Key Performance Indicators to ensure strategies are aligned and achievable; lead team on successful execution of departmental performance objectives with continuous focus on maximizing ROI.


3. Translate customer marketing goals into recommendations and comprehensive strategies for Dealer.com vertical markets.


4. Demonstrate Ad Ops expertise through preparation and delivery of professional and engaging presentations for a range of audiences including prospects, clients, third parties, and internal teams.


5. Stay abreast of new developments and changes in search engine marketing and display advertising, actively research, test and propose new approaches to improving rankings and results for Dealer.com accounts, incorporating exploration of complementary social media and organic search strategies.

Qualifications:

Education and Work Experience:

• A bachelor’s degree in Marketing, English, Business, IT or a related field is required, but 5 or more years of relevant work experience are acceptable substitutes.


• Minimum of 3 years of direct work experience in paid search and/or display advertising and proven track record of successful campaign management using ethical techniques


• Minimum of 2 years of personnel management experience.


• Experience with behavioral targeting strongly desired.


• Social media experience strongly desired.


• Automotive industry experience preferred.

In addition to our stated qualifications in education and work experience, the person we choose to manage Online Ad Ops must have excellent interpersonal skills, strong time management, a high degree of professional integrity, be masterfully collaborative and a coach, and exude passion, inner drive and outward inspiration.

Online applications only! Please visit www.careers.dealer.com to apply online.

This position is located in Burlington, VT at Dealer.com's main office.