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Full-time Marketing Manager - Customer Acquisition, Chicago, IL

at Human Resources in United States of America

The mortgage industry needs a shake up. (Duh.) MORExchange aims to do just that.  We’re a direct-response consumer mortgage company unlike any other mortgage company out there. We’re connecting buyers directly with lenders and slashing fees by a minimum of 75% in the process. And we need your help.


MORExchange is looking for an exceptional Marketing Manager with a customer acquisition focus to help us achieve our goal of Truth in Mortgage. We’re a small but rapidly growing company with a team focus and a casual atmosphere. No suits. No bureaucracy. No B.S.


What You’ll Do:


  • Collaborate with internal departments and external vendors to ensure organic SEO is a key part of overall project strategy.

  • Conduct competitive research and keyword analysis.

  • Continuously optimize and update site content, including META data, page content, articles, and blogs to ensure maximum rankings for targeted keywords.

  • Analyze and translate data from web analytics tools into actionable SEO and online marketing strategies.

  • Implement and analyze day-to-day a/b and multivariate testing strategies.

  • Recommend optimization to our existing registration processes.

  • Implement and manage social media strategies to increase site traffic and keyword rankings.

  • Implement and manage ad-serving to produce results.

  • Manage relationships with industry blogs and sites to ensure inclusion.


What You Should Have:

  • A thorough understanding of organic search and demonstrated experience in SEO strategy and social media.

  • 2-5 years of online marketing experience, preferably in a direct response environment.

  • 1-3 years experience a/b testing, multivariate testing, usability testing, and site behavior/path analysis, optimizing a consumer-focused web experience.

  • Previous experience with online subscriptions/registration models.

  • Superior communication skills, particularly written skills such as professional/technical blogs.

  • Knowledge of ad-serving tools such as Double-Click & Atlas and web analytics software such as Google Analytics.

  • Ability to collaborate with multiple departments and translate between Tech Speak and Marketing Speak.

  • Ability to think about the Big Picture while simultaneously dealing with the Nitty Gritty.

  • Start-up experience highly preferred.

  • BA/BS required, MBA a plus.


This is a hands-on function with the opportunity to grow into a more strategic, campaign-generating role in the future. For consideration, please email a resume and cover letter to  resume@morexchange.com, using MKTG100011 as part of your subject line. This position will be located on site at our Chicago offices and is not eligible for full-time telecommuting or work from home. We’re sorry, but MORExchange can’t provide relocation or act as an immigration sponsor at this time.


Who We Are:


MORExchange was founded in 2009 to bring consumers and lenders together, saving the average home purchaser a minimum of 75% on mortgage fees and .5% on interest rates, and introducing transparency into the real cost of the purchaser’s mortgage. We closed a multi-million dollar angel funding round last year and are currently in an A-round search. MORExchange.com launched our friends and family beta on 10/10/10.


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Published at 10-11-2010
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