applicants
INTERNET MARKETING MANAGER -PPC
at Healthy Directions in
Are you interested in a career opportunity with one of the top direct response marketing companies in the nation?
Healthy Directions is an industry-leading health publisher and developer of cutting-edge natural health products. We take pride in helping customers enjoy life in good health through newsletters, e-letters, nutritional supplements and health merchandise.
We're seeking an experienced online marketer to manage paid search efforts for various websites on Google, Yahoo, MSN and other PPC channels. You will work very closely with our PPC vendor to create the overall strategy and implement it. You will also work closely with the internal teams to ensure that all the pieces necessary to launch and improve campaigns happen on a timely basis and analyze and report click rates, conversion, ad expenses, and overall campaign performance to make data driven decisions and constantly improve ad effectiveness and maximize ROI. Expertise in what works from a creative perspective in PPC and the knowledge to test creative effectively will be critical to improve conversions. Prior experience managing PPC campaigns with significant monthly budgets is a must.
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