applicants
Search Marketing (PPC) Specialist
at Balihoo in
Are you a self-starter who shines in a fast-paced environment?? Balihoo is looking for an experienced paid search specialist to join our marketing team.? Balihoo (balihoo.?com) is a software plus services company that is leading innovation at the intersection of advertising, marketing, and technology.? Our software-based solution has been deployed by several prominent national brands and is utilized by these companies to market locally.? Our culture is what makes us a great company - all candidates must be a strong cultural fit (click here for more information about our culture.?)
The Search Marketing Specialist is responsible for implementing all paid search efforts on behalf of our local clients, most of whom are franchisees or local business owners throughout the country.? The ideal candidate will have the ability to assist in the design a national PPC campaign and implement it across hundreds of local markets.? Responsibilities include: · Keyword research and selection · Bidding strategy development and implementation · Ad copy creation, testing and optimization · Report development and delivery · Customer budget management and allocation · Account management/?support for existing customers · Assisting in development of promotional materials and messaging to increase PPC usage by installed base · Integrating with product development to drive product requirements around PPC
The ideal candidate must have: · Minimum 1-2 years managing PPC campaigns for small and large companies (Only candidates with such experience will be considered) · Bachelor’s degree with interest or emphasis in marketing, advertising, business, technology, or related field · Strong familiarity and experience with Google Analytics and PPC consoles across all engines · Strong communication skills - both verbal and written · Strong analytic skills – ability to interpret data and make fact-driven changes to live campaigns · Understanding of key local search marketing tactics and strategy
The position is located in Boise, Idaho.? Travel will not be required and relocation is not available for this position.
This position includes competitive base pay plus bonus opportunity and stock options.? Expected base salary is between $30,000 – 40,000.? In addition, Balihoo offers stock options, 401K with company match, health and family care benefits and a subsidized gym-membership program.
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