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SEO Assistant - St. Louis Park, MN
at Entrepreneurial Advantage in Minnesota
We are seeking an experienced SEO Assistant to join the successful Entrepreneurial Advantage, LLC team. The SEO Assistant will provide reliable and consistent analytical support and possess a passionate work ethic towards SEO activities including but not limited to internet marketing, content development, and monitoring increased visibility and usage of websites. This person will work closely with our SEO/SEM management team.
Responsibilities
• Execution and analysis for several programs in support of our organization’s on-site and off-site search engine optimization strategy
• Build relationships with other SEO Specialists as an integral team member
• Provide input and support execution of new/emerging strategies including tactics related to Google social search strategies; i.e. Google Places, Ratings, and Google Plus
• Manage implementation of off-site linking initiatives for enterprise and key brand domains, as well as additional owned domains
• Manage execution of all off-site linking initiatives, including: oversight of external resources and executing link placements directly
• Submit company appropriate content to various platforms, such as online directories
• Execute and submit optimized articles to appropriate online distribution channels
• Participate in industry Q&A forums, blogs, and other social spaces for the purpose of backlinks, research and potentially competitors' strategies
• Support implementation and maintenance for various local search initiatives, and expand search program to additional brands and websites as appropriate
• Manage Google Local Business data feed and other similar data feeds as needed
• Manage creation and publishing of appropriate content within the organization's external destination and marketing sites
• Creation of optimized content which includes both working with external freelance writers and creating original copy, with content elements of keyword selections as applied to developing meta elements, on-page copy, headings, URLs, and alt tags
• Publish optimized content into CMS
• Assist with SEO performance analysis using vendor and e-commerce analytics platform and make recommendations for areas of improvement
• Monitor back link data on a regular basis using SEOmoz, Google Webmaster Tools, and other available tools
• Assist in managing SEO vendor deliverables, keeping them on deadline and in-line with brand
• Participate in the sharing of best practices with the internal SEO team and leadership within the field
• Participate in additional training for this position as provided
• Assist VP of Search Marketing to communicate program progress and results on a monthly basis
• Support Vice President of Search Marketing
Qualifications:
• College degree in Communications or Digital Marketing preferred
• 2 or more years professional work experience in online marketing a plus
• Search Engine Optimization/Marketing background preferred with experience in using and interpreting online analytics including Google Analytics, Omniture-SiteCatalyst, or similar platforms
• Vendor management experience preferred
• Professional experience in writing online copy preferred
Skills/Knowledge/Competencies:
• Strong project management skills with the ability keep projects on time and within budget
• Self-motivated, independent contributor who seeks out opportunities to recommend process or program improvements
• Ability to work within a large matrix organization and have the understanding of how and when to escalate issues or challenges
• Ability to establish new processes, track promotions and provide accurate reports
• Strong personal interaction and communication skills, working as a team member internally and working with strategic partners externally
• Understanding of editing and proofreading, grammatical rules, and optimized writing techniques
• Familiar with HTML, CSS and JavaScript programming and formatting in source code
• Experience with articles, blogs, and social media
• Takes personal accountability and pride in work reflecting a strong work ethic
• Highly analytical and skilled at data-driven decisions
• Expertise in Microsoft Word, Excel, PowerPoint, Outlook, Internet Explorer, PhotoShop
• Passion and knowledge of search engine optimization strategies and tactics, as well as experience with the principles of online marketing and paid search
• Experience with multiple software programs related to SEO best practices and strategies
• Ability to work under accelerated timeframes and within budget
• Ability to adapt to changes in priorities with conflicting demands on time and resources
• Ability to learn and apply new concepts
• Ability to strategize using problem solving techniques
Responsibilities
• Execution and analysis for several programs in support of our organization’s on-site and off-site search engine optimization strategy
• Build relationships with other SEO Specialists as an integral team member
• Provide input and support execution of new/emerging strategies including tactics related to Google social search strategies; i.e. Google Places, Ratings, and Google Plus
• Manage implementation of off-site linking initiatives for enterprise and key brand domains, as well as additional owned domains
• Manage execution of all off-site linking initiatives, including: oversight of external resources and executing link placements directly
• Submit company appropriate content to various platforms, such as online directories
• Execute and submit optimized articles to appropriate online distribution channels
• Participate in industry Q&A forums, blogs, and other social spaces for the purpose of backlinks, research and potentially competitors' strategies
• Support implementation and maintenance for various local search initiatives, and expand search program to additional brands and websites as appropriate
• Manage Google Local Business data feed and other similar data feeds as needed
• Manage creation and publishing of appropriate content within the organization's external destination and marketing sites
• Creation of optimized content which includes both working with external freelance writers and creating original copy, with content elements of keyword selections as applied to developing meta elements, on-page copy, headings, URLs, and alt tags
• Publish optimized content into CMS
• Assist with SEO performance analysis using vendor and e-commerce analytics platform and make recommendations for areas of improvement
• Monitor back link data on a regular basis using SEOmoz, Google Webmaster Tools, and other available tools
• Assist in managing SEO vendor deliverables, keeping them on deadline and in-line with brand
• Participate in the sharing of best practices with the internal SEO team and leadership within the field
• Participate in additional training for this position as provided
• Assist VP of Search Marketing to communicate program progress and results on a monthly basis
• Support Vice President of Search Marketing
Qualifications:
• College degree in Communications or Digital Marketing preferred
• 2 or more years professional work experience in online marketing a plus
• Search Engine Optimization/Marketing background preferred with experience in using and interpreting online analytics including Google Analytics, Omniture-SiteCatalyst, or similar platforms
• Vendor management experience preferred
• Professional experience in writing online copy preferred
Skills/Knowledge/Competencies:
• Strong project management skills with the ability keep projects on time and within budget
• Self-motivated, independent contributor who seeks out opportunities to recommend process or program improvements
• Ability to work within a large matrix organization and have the understanding of how and when to escalate issues or challenges
• Ability to establish new processes, track promotions and provide accurate reports
• Strong personal interaction and communication skills, working as a team member internally and working with strategic partners externally
• Understanding of editing and proofreading, grammatical rules, and optimized writing techniques
• Familiar with HTML, CSS and JavaScript programming and formatting in source code
• Experience with articles, blogs, and social media
• Takes personal accountability and pride in work reflecting a strong work ethic
• Highly analytical and skilled at data-driven decisions
• Expertise in Microsoft Word, Excel, PowerPoint, Outlook, Internet Explorer, PhotoShop
• Passion and knowledge of search engine optimization strategies and tactics, as well as experience with the principles of online marketing and paid search
• Experience with multiple software programs related to SEO best practices and strategies
• Ability to work under accelerated timeframes and within budget
• Ability to adapt to changes in priorities with conflicting demands on time and resources
• Ability to learn and apply new concepts
• Ability to strategize using problem solving techniques
Published at 17-01-2012
Viewed: 427 times
Viewed: 427 times