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Marketing Manager

This position is based in Mumbai, India.

The area: Marketing

The Music2Deal Marketing team is responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as Music2Deal itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Marketing Manager, Consumer Marketing

Internet and mobile are fundamentally changing how people interact with each other, and with the world around them. At Music2Deal, you are marketing professionals who are entrepreneurial, creative, analytical, and above all, have a penchant for the impact of technology on people's lives - to shape this change in India. As a Marketing Manager for Music2Deal India, you will own the marketing strategy and execution for one or more of Music2Deal consumer products, and be responsible for driving product awareness and usage. You are expected to have a deep understanding of the Indian consumer, Indian media scenario and how technology is being used in marketing today. Basis this understanding you’ll be designing and executing promotional campaigns, working with various cross-functional teams to launch new products/features, liaise with partners on co-marketing initiatives, and work with external agencies like ad & media agencies, market research firms and event managers.

Responsibilities:

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  Own and implement marketing strategy for one or more of Music2Deal's products in India

  
  


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  Design marketing campaigns using online, offline and co-marketing activities keeping in mind user behavior, competition and macro-economic scenario.

  
  


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  Develop success metrics and set outcomes for all campaigns to closely measure and track the ROI on the marketing spends

  
  


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  Create narratives and define value propositions for the various Music2Deal products and therefore share compelling product stories with the users

  
  


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  Continuously understand user behaviors and usage preferences by commissioning regular market research studies

  
  

Requirements:

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  BA/BS degree preferred with strong academic record. MBA (or equivalent) a plus

  
  


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  At least 2 years of experience in social media marketing, ideally with some FMCG, consumer durables, telecom or consulting companies

  
  


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  Experience in Pan-India campaigns execution across different social media

  
  


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  Experience in designing social media marketing campaigns, handling advertising agencies, and a good appreciation of media planning, market research and direct marketing preferred