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SEO Director:

Our continuously growing team is looking for a passionate individual to join WebMetro as the SEO Director. This position will report directly to the Senior Vice President of eMarketing.  WebMetro is a top interactive agency focusing on running high-performance campaigns online for some of the most recognizable brands in the world. We measure, we test, and we optimize internet marketing campaigns in a manner that is far ahead of the marketplace. We are outcome obsessed, and our clients win. They win because we have individuals that are smart, passionate and dedicated to getting the most out of the online channel. We provide our clients a unique competitive advantage through our combination of talent, experience, and technology.

Key Responsibilities:

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• Provide strategic and tactical leadership to team members, developing and implementing best practices and department policies & procedures.

• Assist clients in building and understanding business goals in relation to SEO strategies and programs.

•  Build and maintain strong client relationships.

• Manage, motivate and develop a growing team.

• Seek business development opportunities to strengthen and expand existing client relationships.

• Collaborate with Sales & Marketing to provide business development support for key initiatives and presentations.

• Lead client calls to provide insights and recommendations, and create strategic revenue-driving solutions based on client objectives.

• Identify emerging trends and collaborate with Sales to create innovative new platforms that leverage these trends and drive incremental revenue to the company.

• Develop, implement and manage SEO campaigns, strategies and initiatives.

• Build and maintain project management processes, ensuring streamlined processes over all SEO engagements.

• Work with cross functional departments to develop and track all details of SEO initiatives.

• Develop, manage and provide SEO related reporting for clients and in-house management teams.

• Advise on client strategy and provide SEO expertise to optimize campaign results.

• Coordinate and lead on-boarding meetings for clients to establish program objectives, determine assets, set and clarify expectations, develop timelines and other tactical details.

• Manage creation and execution of overall SEO strategies, in conjunction with senior team leaders.

• Keep up to date on new SEO trends/practices and continually analyze and leverage the opportunities for growing organic traffic.

• Serve as an ambassador and leader for WebMetro in professional organizations within the internet marketing / SEO industry.

• Support Marketing Communications by collaborating and creating interesting, engaging content for case studies, blogs, white papers, and other collateral.

• Implement SEO tactics, such as analysis of keywords, content and meta data, performance tracking, and link building.

• Institute SEO services and guidelines.

• Determine metrics and reporting to measure success.

• Track, analyze and measure the impact of all new SEO initiatives.

• Research new ideas, trends and technologies within the SEO space.

• Stay up-to-date on newest organic search, paid search and social media trends.

• Produce and present SEO presentations for customers.

Requirements:

• Bachelor’s Degree or equivalent work experience.

• Experience working with Fortune brands preferred.

• Strong project management skills; experience managing multiple projects across departments.

• Strong account management skills; experience managing multiple client engagements at a given time.

• 5 + years experience running large scale SEO operations, with a track record of success.

• A unique blend of strategic thinking, creativity, technical proficiency and operational excellence.

• Deep knowledge and interest in SEO, SEM, and online media, including a curiosity about the latest industry trends, technology and changes.

• Exceptional leadership skills including hiring, motivating, and mentoring team members.

• Ability to establish credibility within teams as a knowledgeable, effective leader that knows where projects are today and where they need to go.

• Must enjoy and be skilled at analysis, data manipulation, and data presentation.

• Solid understanding of search engine ranking factors, algorithms and principals.

• Good connections with the SEO community.

• Strong web analytics skills including experience with Google Analytics, Webmaster Tools and Omniture Web Analytics.

• Strong knowledge of social networking and media services and how to leverage for SEO.

• Outstanding interpersonal, teaming, verbal, presentation and process facilitation skills.

• Highly proficient with Excel, Word, and PowerPoint.

• Creative yet analytical – uses data to support and drive recommendations.

• A passion for online marketing!

The SEO Director is hard-working, enthusiastic, creative, and focused on results. All of these attributes and skill-sets are important but by far the #1 requirement for this position is passion. We are only seeking the most passionate individuals to be a part of this team. If you are passionate about internet marketing, and you are passionate about delivering results, then WebMetro might be the place for you.

Benefits:

WebMetro offers an excellent working environment with a top-notch team, competitive salary, and benefits. We have expanded our agency and have significant growth plans for 2011.

Apply Now! | jobs@webmetro.com