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Job Outputs:

Use social media marketing techniques to increase visibility

Find innovative ways to engage existing communities

Experiment with new and alternative ways to leverage social media activities

Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media across brands

Strategise with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services

Work together with Marketing on crisis resolution

Work together with the Marketing team to leverage all BTL, ATL and retail campaigns across social media platforms

Address and escalate queries on social media platforms in a timely manner

Measure the impact of social media on the overall marketing efforts