7
applicants
Search Marketing Lead - San Francisco, CA
at ModCloth in California
Description
How would you like to work in a dynamic environment where you have the opportunity to dramatically grow SEO and paid search traffic and drive conversion through the roof? A place where you’ll work with a seasoned (and rather exceptional) group of leaders and have a ton of fun while doing so? Pique your interest? Well, we here at ModCloth.com are offering just that to whomever is talented, innovative, and passionate enough to land our newly created Search Marketing Lead role!
What You’ll Be Doing:
Armed with your innovative and analytical mind, you’ll develop, manage, and grow our paid search and SEO programs, quickly making them best-in-class in the online, retail apparel industry. This will entail both strategic, long-term planning, and a seamless management of the tactical, day-to-day elements of a growing marketing program. Lastly, you’ll mentor a small, whip-smart group of junior search specialists, helping them, like you, to thrive in ModCloth’s fast-paced, start-up environment.
Job Responsibilities:
• Develop and implement Paid Search and SEO strategies and plans for ModCloth
• Develop, own, and manage ModCloth’s SEO roadmap and collaborate with internal teams to improve our SEO rankings through technical website enhancements, linking strategies, copy/metadata optimization, and internal process improvement
• Managing paid search goals such as spend, traffic, conversion, and CPA across search engines
• Develop dashboards for search programs in collaboration with the Analytics Team, drive competitive search analysis, and report on channel performance at the ad group, campaign and keyword level
• Manage and optimize search efforts related to shopping engines
• Leading multivariate creative testing to optimize landing pages and develop new customer experiences for search programs
• Effectively manage third-party vendors such a Marin Software, Google Ad Team etc., so that we get the optimum value out of these relationships
• Lead, mentor, and manage a small but highly motivated, talented team search team
• Develop reporting and presentations on program plans and performance to share with executive management
Requirements:
• 4+ years of SEO and paid search marketing experience
• Strong understanding of key SEM/SEO concepts, interfaces, and tools
• Experience with third-party bid management and analytics software
• Proficiency in Google AdWords (certification required)
• Experience in driving competitive site analysis, keyword density analysis, optimization of site content, and ad-copy generation
• Data-driven mindset; demonstrated prowess in analyzing and interpreting complex data including using advanced Excel (e.g., pivot tables, complex formulas, statistical analysis)
• Exceptional planning and project management skills
• Superior attention to detail and ability to effectively multi-task and work with in tight deadlines
• Excellent interpersonal skills, including extremely strong written and verbal communication skills
• Experience in managing/directing teams preferred
The Benefits You’ll Get:
As part of the ModCloth community, you’ll be entitled to a great list of benefits including (but not limited to!) medical, dental, vision, 401k, life insurance, emergency travel assistance, flex time, and continuing education stipends. Oh, and let’s not forget the snack wall and the staggering employee discount!
About ModCloth:
ModCloth is an innovative e-retailer that has grown over 10,000% over the last 3 years by selling affordable independent designer fashion and decor. The company has built a strong brand and a growing base of over 2 million unique monthly shoppers through its dedication to customer experience and innovative social media engagement. Fun and unique site features such as Be the Buyer empower both the independent designers and customers, and represent just the first iteration of ModCloth’s market-defining social commerce platform. The team is now over 200 strong, across operations in San Francisco, Los Angeles, and Pittsburgh, and is held together by a strong culture centered on passion and entrepreneurship.
Itching for more info about life at ModCloth? Then, take a look-see at our ModCloth Careers Twitter (http://bit.ly/dNSfyh) and Facebook (http://on.fb.me/eImYYU) pages!
How would you like to work in a dynamic environment where you have the opportunity to dramatically grow SEO and paid search traffic and drive conversion through the roof? A place where you’ll work with a seasoned (and rather exceptional) group of leaders and have a ton of fun while doing so? Pique your interest? Well, we here at ModCloth.com are offering just that to whomever is talented, innovative, and passionate enough to land our newly created Search Marketing Lead role!
What You’ll Be Doing:
Armed with your innovative and analytical mind, you’ll develop, manage, and grow our paid search and SEO programs, quickly making them best-in-class in the online, retail apparel industry. This will entail both strategic, long-term planning, and a seamless management of the tactical, day-to-day elements of a growing marketing program. Lastly, you’ll mentor a small, whip-smart group of junior search specialists, helping them, like you, to thrive in ModCloth’s fast-paced, start-up environment.
Job Responsibilities:
• Develop and implement Paid Search and SEO strategies and plans for ModCloth
• Develop, own, and manage ModCloth’s SEO roadmap and collaborate with internal teams to improve our SEO rankings through technical website enhancements, linking strategies, copy/metadata optimization, and internal process improvement
• Managing paid search goals such as spend, traffic, conversion, and CPA across search engines
• Develop dashboards for search programs in collaboration with the Analytics Team, drive competitive search analysis, and report on channel performance at the ad group, campaign and keyword level
• Manage and optimize search efforts related to shopping engines
• Leading multivariate creative testing to optimize landing pages and develop new customer experiences for search programs
• Effectively manage third-party vendors such a Marin Software, Google Ad Team etc., so that we get the optimum value out of these relationships
• Lead, mentor, and manage a small but highly motivated, talented team search team
• Develop reporting and presentations on program plans and performance to share with executive management
Requirements:
• 4+ years of SEO and paid search marketing experience
• Strong understanding of key SEM/SEO concepts, interfaces, and tools
• Experience with third-party bid management and analytics software
• Proficiency in Google AdWords (certification required)
• Experience in driving competitive site analysis, keyword density analysis, optimization of site content, and ad-copy generation
• Data-driven mindset; demonstrated prowess in analyzing and interpreting complex data including using advanced Excel (e.g., pivot tables, complex formulas, statistical analysis)
• Exceptional planning and project management skills
• Superior attention to detail and ability to effectively multi-task and work with in tight deadlines
• Excellent interpersonal skills, including extremely strong written and verbal communication skills
• Experience in managing/directing teams preferred
The Benefits You’ll Get:
As part of the ModCloth community, you’ll be entitled to a great list of benefits including (but not limited to!) medical, dental, vision, 401k, life insurance, emergency travel assistance, flex time, and continuing education stipends. Oh, and let’s not forget the snack wall and the staggering employee discount!
About ModCloth:
ModCloth is an innovative e-retailer that has grown over 10,000% over the last 3 years by selling affordable independent designer fashion and decor. The company has built a strong brand and a growing base of over 2 million unique monthly shoppers through its dedication to customer experience and innovative social media engagement. Fun and unique site features such as Be the Buyer empower both the independent designers and customers, and represent just the first iteration of ModCloth’s market-defining social commerce platform. The team is now over 200 strong, across operations in San Francisco, Los Angeles, and Pittsburgh, and is held together by a strong culture centered on passion and entrepreneurship.
Itching for more info about life at ModCloth? Then, take a look-see at our ModCloth Careers Twitter (http://bit.ly/dNSfyh) and Facebook (http://on.fb.me/eImYYU) pages!
Recent jobs at ModCloth
|
Search Marketing Lead (SEM/SEO) - San Francisco, CA at ModCloth in California |
 24-01-2012 |
|
Search Marketing Lead (SEM/SEO) - San Francisco, CA at ModCloth in California |
12-01-2012 |
View all jobs at ModCloth
Published at 25-01-2012
Viewed: 258 times
Viewed: 258 times