4
applicants
SEM Manager - Burlingame, CA
at DegreeTree in California
Company
Tree.com, the parent company of LendingTree, DoneRight!, DegreeTree and more, has been a pioneer in the online lead generation industry since the late 90s. Being at the vanguard of this blossoming industry has enabled our company to grow and thrive and ultimately bring us full circle back to reinvention. As Tree.com our mission is to be the clear and definitive choice for consumers and partners in every market we choose to compete. To help crystallize our mission, Tree.com is in search of new member of senior management to join our organization. We need a display visionary who can bring fresh, bleeding-edge strategies and provide leadership within our expanding corporation
Overview of Responsibilities:
•Ownership of SEM campaign management, including budgeting, internal communication of targets and results and leveraging SEM tools and partnerships to achieve marketing goals.
•Works with product owners to ensure accurate marketing goals and a clear understanding of all test scenarios and levers available to help scale the business.
•Performing keyword research and analysis to grow SEM campaigns in accordance with consumer and product demand.
•Leverages internal and external reporting systems to adjust keyword bids across engines, ensuring that campaigns are priced such that the campaigns hit specified marketing goals.
•Managing creative and landing page tests, optimizing ad copy and landing pages based on performance and marketing goals.
•Responsible for managing internal projects that relate to the implementation of tracking, promotional changes and partner-specific adjustments to internal tools and processes.
•Performing scheduled reports to monitor performance at a detailed level.
Experience / Training / Education:
•Bachelor’s degree, preferably in a marketing field
•SEM or online marketing experience preferred
•Experience with Adwords Editor and other desktop tools is preferred
•Training in Google adwords, Yahoo Search or Bing Search is preferred
•Experience with Micorsoft Office Applications especially Excel is preferred
Knowledge / Skills / Abilities:
•Knowledge of the consumer lending and/or real estate industries a plus
•Ability to multi-task in a detail-oriented environment is a must
•Excellent statistical analysis skills, ability to research and analyze various different types and large amounts of data information
•Effective oral and written communication skills
•Excellent interpersonal skills
•Computer skills: thorough working knowledge of intermediate MS Word, MS Outlook, advanced MS Excel, advanced knowledge of Internet
•Ability to work under pressure of multiple projects and deadlines
•Ability to effectively prioritize workload and manage changes in direction
•Ability to interpret and apply required policies and procedures
•Ability to work in a team environment
Tree.com, the parent company of LendingTree, DoneRight!, DegreeTree and more, has been a pioneer in the online lead generation industry since the late 90s. Being at the vanguard of this blossoming industry has enabled our company to grow and thrive and ultimately bring us full circle back to reinvention. As Tree.com our mission is to be the clear and definitive choice for consumers and partners in every market we choose to compete. To help crystallize our mission, Tree.com is in search of new member of senior management to join our organization. We need a display visionary who can bring fresh, bleeding-edge strategies and provide leadership within our expanding corporation
Overview of Responsibilities:
•Ownership of SEM campaign management, including budgeting, internal communication of targets and results and leveraging SEM tools and partnerships to achieve marketing goals.
•Works with product owners to ensure accurate marketing goals and a clear understanding of all test scenarios and levers available to help scale the business.
•Performing keyword research and analysis to grow SEM campaigns in accordance with consumer and product demand.
•Leverages internal and external reporting systems to adjust keyword bids across engines, ensuring that campaigns are priced such that the campaigns hit specified marketing goals.
•Managing creative and landing page tests, optimizing ad copy and landing pages based on performance and marketing goals.
•Responsible for managing internal projects that relate to the implementation of tracking, promotional changes and partner-specific adjustments to internal tools and processes.
•Performing scheduled reports to monitor performance at a detailed level.
Experience / Training / Education:
•Bachelor’s degree, preferably in a marketing field
•SEM or online marketing experience preferred
•Experience with Adwords Editor and other desktop tools is preferred
•Training in Google adwords, Yahoo Search or Bing Search is preferred
•Experience with Micorsoft Office Applications especially Excel is preferred
Knowledge / Skills / Abilities:
•Knowledge of the consumer lending and/or real estate industries a plus
•Ability to multi-task in a detail-oriented environment is a must
•Excellent statistical analysis skills, ability to research and analyze various different types and large amounts of data information
•Effective oral and written communication skills
•Excellent interpersonal skills
•Computer skills: thorough working knowledge of intermediate MS Word, MS Outlook, advanced MS Excel, advanced knowledge of Internet
•Ability to work under pressure of multiple projects and deadlines
•Ability to effectively prioritize workload and manage changes in direction
•Ability to interpret and apply required policies and procedures
•Ability to work in a team environment
Published at 26-01-2012
Viewed: 160 times
Viewed: 160 times