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Full-time SEO/SEM Specialist

at FaceTime Strategy in


FaceTime Strategy is a national marketing agency, looking to build its digital marketing team with the addition of an SEO/SEM & PPC strategist.  This is a full-time position for someone who can work in our Washington, D.C. office – No freelancers.


We are looking for a well-rounded SEO pro, who is experienced with long-term strategy and proposal development, as well as hands-on involvement with the execution. The person in this position will not be expected to directly manipulate HTML code, but a general understanding of web coding would is a plus.


The ideal applicant will be experienced with general digital marketing practices, but should be focused mainly on SEO/SEM & PPC.


Responsibilities include:




  • Research and develop SEO best practices to identify new market opportunities and maximize traffic growth and identify robust SEO keyword lists.

  • Develop strategies that leverage web 2.0, social networking, user generated content and PR to drive qualified traffic.

  • Use tools to analyze clients’ sites for things such as crawling errors, spider traps, areas where search visibility can be improved.

  • Analyzing site architecture, title tags, URL structure, etc, to provide recommendations for improvement.

  • Design and manage effective PPC/Adwords campaigns

  • Assist writing proposals for SEO/SEM/PPC services

  • Track campaign effectiveness and provide reporting & analytics

  • Educate clients and team about SEO best practices and new techniques



Experience:




  • The ability to create SEO/SEM effective strategies and prioritize recommendations based on technology, budget or resource limitations.

  • Excellent client communication skills including oral, written and presentation skills

  • Proven track record of effective SEO/SEM & PPC campaigns

  • Strong knowledge of search engine strategies

  • Experience with SEO tools (SEOmoz, WebCEO, Google Optimizer, etc)

  • Understanding of website content management systems and a general knowledge of web technologies (HTML, javascript, flash, etc) – Please note, you do not need to be able to code in these languages, but you should be comfortable discussing them in terms of how they relate to SEO.

  • Deadline oriented with great multitasking ability

  • Minimum 3 years experience with digital marketing

  • Minimum 2 years experience working directly with SEO, SEM & PPC

  • Agency experience is a plus

  • Google Certifications are a plus



About Us:


FaceTime Strategy is an integrated marketing services company with expertise in the baby boomer and senior marketing, retail, franchise, healthcare, automotive, QSR, travel, financial services and telecommunications industries. The company provides full service marketing capabilities through an innovative network of specialized service groups and localized client portals, enabling cost efficiencies for shared services while maintaining a high degree of personal client contact.


Headquartered in Washington, D.C., FaceTime Strategy has additional offices in Dallas, TX and Chicago, IL. For more information, call 877.FCE.TIME or visit www.facetimestrategy.com.


 


 



 


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Published at 12-04-2011
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