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Don’t miss this opportunity to join the team at www.wirefly.com, the leading online seller of wireless services and devices in America!  We are currently searching for an PPC Manager to join the Sales/Marketing Division in our Reston, VA headquarters. 

Scope:  Work with team to comprehensively build and maintain search engine strategy.

Responsibilities:

·         Implement and manage paid search (SEM) campaigns across multiple vendors such as Google AdWords and Bing adCenter.

·         Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.

·         Support display advertising campaigns by monitoring paid search activity and performance.

·         Propose, deploy and manage A/B testing of messaging and landing page analysis across various terms and ad groups.

·         Work with web analytics team to prepare paid search tracking reports for senior management, creating new reports as needed.

·         Generate ad hoc reporting and analyses from paid search tools to support web site merchandising and sales strategy.

·         Bid management, Keyword updates, creative copywriting, landing page optimization suggestion and analysis

·         Monitor for click fraud, build business case against vendor and manage dispute and resolution process as needed.

·         Stays aware of industry trends in Search Engine (both SEM and SEO) Marketing space.

Qualifications:

·         Bachelor’s degree in Business, Marketing or Computer Science preferred

·         Experience working with both search and display ad networks.

·         Google AdWords certified is a plus.

·         Minimum of 2-3 years experience.  Prefer at least 2 years of hands-on experience optimizing and analyzing bidded PPC/SEM campaigns in Google AdWords and Microsoft adCenter.

·         Experience with search engine marketing interfaces for deploying and managing paid search campaigns.

·         Strong communication skills and the ability to command a presence when needed a must

·         Must have strong Microsoft Excel skills, and ability to handle multiple high priority projects.

·         Ability to change direction in managing online campaigns daily or intraday.

·         A strong understanding of online marketing and statistical analysis

·         Ability to work independently or in a team setting