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Senior Search Engine Marketing Specialist

Job Summary Given a spending budget, the Senior SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product in a specific market(s), in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or properties.

Responsibilities

* Define SEM campaign strategy in order to optimize results based on specific budgets and objectives;

*Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad campaigns;

* Use conversion and ROI tracking systems for PPC campaigns;

*Utilize campaign management tools and data modeling to maximize PPC campaign performance;

*  Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI

* Provide daily reports to management on campaign status/performance and make recommendations in order to increase campaign effectiveness

* Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance

* Research and keep up to date with changes in the SEM industry and react accordingly

Requirements

* Over 3 years of experience in internet marketing roles, specifically SEM

* Solid and consistent track record in managing PPC campaigns using Google Adwords, YSM, MSN

*  Advanced knowledge of Affiliation Platforms (Tradedoubler, Zanox, Affilinet)

* Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication;

*  Outstanding attention to detail and analytic mindset;

*Ability to multi task in a deadline driven environment; * Excellent verbal and written communication skills;

* Excellent organizational skills and ability to manage several simultaneous projects; * Solid operational knowledge of Office productivity software and advanced knowledge of Excel;

* Master advanced web statistics analysis and the usage of tools such as Google Analytics;

* Must be fluent in English and the local market language (Cantonese, Japanese, Korean – urgent) (French, Italian, Spanish, German, Ducth – for pooling) and able to perform SEM campaign in those languages with an extensive knowledge of the local market

* Nice to have additional skills such as SEO techniques, websites conversion enhancement and landing page strategies, websites usability concepts

* Have strong interest in online advertising (SEM)

* Must be willing to move to Manila, Philippines temporarily for training.

Read the Senior SEM Specialist Job Posting to learn more.