applicants
SEO/PPC Specialist
at Brainstorm Force in India
Responsibilities:· Implement and manage paid search (SEM) campaigns across multiple vendors such as Google AdWords and Bing adCenter.·
Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.·
Support display advertising campaigns by monitoring paid search activity and performance.·
Propose, deploy and manage A/B testing of messaging and landing page analysis across various terms and ad groups.·
Work with web analytics team to prepare paid search tracking reports for senior management, creating new reports as needed.·
Generate ad hoc reporting and analyses from paid search tools to support web site merchandising and sales strategy.·
Bid management, Keyword updates, creative copywriting, landing page optimization suggestion and analysis·
Monitor for click fraud, build business case against vendor and manage dispute and resolution process as needed.·
Stays aware of industry trends in Search Engine (both SEM and SEO) Marketing space.
Viewed: 632 times