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Paid Search makes up a key element of our marketing mix. Our SEM expertise consists of many different facets allowing individuals from a variety of backgrounds to succeed in executing strategies including keyword research and development, campaign creation and maintenance, analytics and reporting, and strategic development and optimization tactics.

Responsibilities:

·   Ability to present and articulate advanced SEM strategies

·   Executive level client presentations

·   Coordinate and chair client discovery meetings, as assigned by the AD

·   Run and manage client calls as assigned by the AD

·   Run and manage all SEM portions of client calls

·   Must be able to take & apply all forms of constructive criticism

·   Oversight of all client and team SEM activities

·   Manage project workflow and deliverable review process

·   Involvement in setting strategist goals and oversight of goal progress as related to SEM

·   Delegation of client deliverables

·   Lead by example to strategist and associate level

·   Creation of process and procedures to increase productivity

·   Effectively manage client load

·   Facilitate strategist in becoming more efficient in work-flow and productivity

·   Manage client deliverable schedule and calendars

·   Develop analyses that lead to optimization recommendations and new strategies

·   Generation, implementation, and management of complete client SEM strategy. Includes:

o    Long and short term strategy

o    Milestones, SEM goals, deliverables etc

o    Adaptability to changes in landscape

o    Comprehensive testing ideas supporting core goals

·   Creation of executive level presentations and strategies

·   Creation of client specific reporting templates

·   Remain up-to-date on industry news that can impact clients

·   Active participant in SEM lunch, including:

o    Presenting new and current ideas and opportunities

o    Translating client success stories to SEM peers

o    Establish yourself as a resource by providing insight and guidance to other team members

·   Active and constructive participant in Senior management meetings

Abilities:

·   Advanced professional demeanor

·   Ability to communicate on a high level

·   Ability to maintain strong client relationships

·   Must be able to take and apply all forms of constructive criticism

·   Strong client and team leadership qualities

·   Ability to be an advanced technical/discipline leader

·   Ability to manage client relations without direct manager/AD level involvement

·   Strong organizational skills and detailed orientation

·   Adaptable to change and ability to multi-task

·   Strong project management ability

·   Demonstration of resourcefulness and the initiative to lead advanced projects

·   Ability to research SEM issues and formulate solutions

·   Must be able to translate client goals into actionable SEM strategy

·   Must be able to draw critical analysis from data and make specific recommendations

o    Adaptive to change strategies and recommendations based on data sets

·   Ability to cross pollinate ideas & strategy from disciplines, other teams, or clients

·   Comprehensive understanding of higher level SEM strategies,  and how they correlate to other disciplines

·   Complete understanding of all SEM tool sets based on client setup

o    For example: DART Search, IgnitionOne, Google Analytics, AdWords, AdWords Editor, AdCenter, Omniture, Coremetrics, etc.

·   Integration with all pertinent publisher reps, specific to client executions Mastery of all fundamental SEM concepts