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Scope:  Work with team to comprehensively build and maintain search engine strategy.

Responsibilities:

·         Implement and manage paid search (SEM) campaigns across multiple vendors such as Google AdWords and Bing adCenter.

·         Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.

·         Support display advertising campaigns by monitoring paid search activity and performance.

·         Propose, deploy and manage A/B testing of messaging and landing page analysis across various terms and ad groups.

·         Work with web analytics team to prepare paid search tracking reports for senior management, creating new reports as needed.

·         Generate ad hoc reporting and analyses from paid search tools to support web site merchandising and sales strategy.

·         Bid management, Keyword updates, creative copywriting, landing page optimization suggestion and analysis

·         Monitor for click fraud, build business case against vendor and manage dispute and resolution process as needed.

·         Stays aware of industry trends in Search Engine (both SEM and SEO) Marketing space.

Qualifications:

·         Bachelor’s degree in Business, Marketing or Computer Science preferred

·         Experience working with both search and display ad networks.

·         Google AdWords certified is a plus.

·         Minimum of 2-3 years experience.  Prefer at least 2 years of hands-on experience optimizing and analyzing bidded PPC/SEM campaigns in Google AdWords and Microsoft adCenter.

·         Experience with search engine marketing interfaces for deploying and managing paid search campaigns.

·         Strong communication skills and the ability to command a presence when needed a must

·         Must have strong Microsoft Excel skills, and ability to handle multiple high priority projects.

·         Ability to change direction in managing online campaigns daily or intraday.

·         A strong understanding of online marketing and statistical analysis

·         Ability to work independently or in a team setting