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Cobalt -a division of ADP Dealer Services – seeks a Digital Advertising Specialist. This position develops and implements effective digital advertising strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation.  The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques.

• keyword analysis and selection


• geography campaign targeting


• competitive site analysis


• campaign optimization


• ad copy optimization


• geography targeting optimization


• custom ad copy updates


• optimization of landing page content

The Digital Advertising Specialist collaborates with Cobalt customers to achieve their strategic digital marketing goals.  The Digital Advertising Specialist should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the customer and Cobalt internal teams. 

KEY RESPONSIBILITIES

• Become an advisor to the client and drive regular and positive contact with clients to review marketing program strategy and performance


• Monitor and analyze online campaigns and make changes to improve performance metrics


• Document all customer communication and optimization activity


• Effectively work with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners


• Interact professionally and confidently with Cobalt clients to provide them the best customer service possible.


• Interact professionally and confidently with Cobalt Sales Executives and other Cobalt personnel


• Prepare monthly performance reports for clients


• Prepare internal performance reports as specified by management


• Paid search performance metrics and identify areas requiring optimization


• Participate in process improvement activities and initiatives


• Participate in Teaming initiatives.

 QUALIFICATIONS

·         Minimum 2 years experience in client relationship management is required

·         Minimum 2 years experience in paid search, especially with Google, Yahoo!, and MSN/Bing is preferred

·         Minimum 2 years experience in consumer Internet marketing is preferred

·         Experience with Windows, Excel, and MS Word required

·         Bachelor's Degree from an accredited college or university is preferred

·         Experience with Windows, Excel, and MS Word required

·         Bachelor's Degree from an accredited college or university is preferred

·         Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests

About ADP

Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world.  We bring 60 years of unrivaled industry experience to the marketplace.  Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP’s services.  ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships.   www.ADP.com

BENEFITS:A comprehensive benefit program is an important component of your total compensation.  ADP focuses on continuously offering attractive benefit programs to our associates and their families.

-Offering a comprehensive benefits package starting on day one!

-Vacation, holidays, and personal days

-Tuition Reimbursement

-Employee Stock Purchase Plan

-401(k) Plan

-Employee recognition and referral bonus program

-And much more!!

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.