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8
applicants
Paid Search / PPC Manager
at Angie's List in Indianapolis, IN, United States
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Angie’s List is looking for a PPC Marketing Manager with minimum of 5 years of online experience, B2C experience required, subscription-based product experience a big plus.
Must have experience directly managing Pay Per Click campaigns including bidding and daily campaign management. Experience with Google PPC required; Yahoo, MSN and others preferred.
Overall, candidate must possess an analytical mindset with strong quantitative and online marketing skills. Experience with Access/Excel a must.
Daily Responsibilities
• Manage paid search campaigns across multiple engines to ensure the company’s specific goals are met.
• Keyword generation, testing, bid management, landing page optimization, budget management etc.
• Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid search program.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Generate and disseminate campaign performance reports to wider team.
• Manage relationship with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
Ideal candidate will be comfortable working in a dynamic environment and be able to make decisions independently. Additional experience with Natural Search, Social Media and Affiliate Program Management preferred, but not required.
We are an Indianapolis-based company located downtown, offering excellent benefits including health, life and dental insurance, holiday pay, 401(k), free parking, as well as many of the fun, intangible benefits of working in a progressive work environment.
Must have experience directly managing Pay Per Click campaigns including bidding and daily campaign management. Experience with Google PPC required; Yahoo, MSN and others preferred.
Overall, candidate must possess an analytical mindset with strong quantitative and online marketing skills. Experience with Access/Excel a must.
Daily Responsibilities
• Manage paid search campaigns across multiple engines to ensure the company’s specific goals are met.
• Keyword generation, testing, bid management, landing page optimization, budget management etc.
• Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid search program.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Generate and disseminate campaign performance reports to wider team.
• Manage relationship with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
Ideal candidate will be comfortable working in a dynamic environment and be able to make decisions independently. Additional experience with Natural Search, Social Media and Affiliate Program Management preferred, but not required.
We are an Indianapolis-based company located downtown, offering excellent benefits including health, life and dental insurance, holiday pay, 401(k), free parking, as well as many of the fun, intangible benefits of working in a progressive work environment.
Published at 13-06-2009
Viewed: 1341 times
Viewed: 1341 times