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Full-time Senior Search Marketing Analyst

at Experian Hitwise in Australia

Experian Hitwise is the online Competitive Intelligence service providing insights on how over 25 million internet subscribers interact with millions of websites on a daily, weekly and monthly basis. The service helps online marketers, retailers and publishers grow and protect their businesses and make better more timely decisions by showing them what’s working for their competitors, partners, and affiliates.


 


Experian Hitwise is looking for a Senior Analyst to support our Client Services team; this exciting role provides the opportunity for you to lead client campaigns through the planning and application of digital marketing solutions.


The responsibilities of this role entail:




  • Supporting the Client Services and Account Management team to ensure the timely delivery of work to clients – This includes SEO, SEM & Conversion Optimisation.

  • Co-ordinating Client Services team members to ensure collaborative outcomes achieved

  • Liaising with 3rd party partners and client vendors to ensure collaborative outcomes achieved

  • Leading analyst input into internal strategy and planning workshops

  • Preparing documentation and communication of strategies and plans to clients

  • Researching, analysing and reporting key findings on client campaigns and projects

  • Assisting in the development of website, audience, competitor and industry reports for clients

  • Monitoring of client analytics tools, summarising observations to drive reporting and actions

  • Developing methodology, techniques and technology utilised to undertake research, analysis and reporting

  • Assisting Analysts in preparing research and analysis for input into client digital marketing strategies and plans

  • Working with account managers to perform campaign tasks to execute advertising campaigns and actions on client web sites/properties

  • Developing knowledge of digital marketing strategies, tactics, media and methods to provide input into client solution development



 


 The successful candidate will have the following attributes:





  • Strong experience within a research, analytics and report writing role

  • Strong experience in digital marketing focusing on Google Analytics, Google Adwords or Google Website Optimizer

  • Incredible attention to detail with an analytical mindset

  • Ability to prioritize work and continually strives to meet campaign deadlines

  • Advanced project management and excel skills

  • Strong presentation and excellent oral and written communication skills

  • A diligent work ethic and the drive to “go the extra mile”

  • An individual who wants to succeed and must be highly motivated with strong interpersonal skills 


 


We offer successful applicants an attractive remuneration package (inc corporate benefits)


 


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Published at 30-08-2011
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